Digital Marketing Trends


Tips for Philadelphia SEO (Search Engine Optimization)


Any Philadelphia business that wants to continue growing should be making efforts to get their website to appear as high in search engine results as possible. This is accomplished by integrating Philadelphia SEO into your website, which in turn brings more visitors and potential customers to you.

A full-on SEO effort can get very complicated, which is usually done with the help of a consultant or a firm specializing in Internet marketing, but there are some steps you can take yourself to increase the visitors to your site through Philadelphia SEO.

Where are you.
Frequently monitor where your site is appearing in search engine results utilizing internet tools such as Google toolbar and Alexa. Also, you can use these tools to determine where visitors come from and what search terms are bringing them.

Keywords are important.
Include keywords throughout your site on URLs, titles, content, and image names or captions. Determine keywords by what search terms a person might enter into a search engine when they are looking for that specific piece of information.

Be cautious about “keyword stuffing,” which is using an absurd amount of keywords, which will cause your rankings to go down if you are deemed to be spamming. Do however, include keywords in both page header and title tag, which are frequently overlooked in Philadelphia SEO.

Use internal links.
When creating content, link to your archives (previously published blogs or pages) frequently. This is the most basic Philadelphia SEO strategy. It’s a great way to increase traffic to specific pages, as well as keep people on your site longer, which will help your search engine results. Just like with keywords, don’t overdo it. That will annoy readers and chase them off your page and perhaps away from your site.

Making a site map.

A site map is a page that “hot links” to important pages on your site. Think of it as a table of contents, and each content listed is linked so users can get to that page with one click. This not only makes your website “user friendly,” but also makes it easier for spiders to crawl your site, which is how search engines get information to determine whether it’s a good site to answer a user query. Remember that the fewer links required to get to a page on your site, the better.