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Web Design 3.0: Preparing Your Web Site for the Future of Internet Search

Q:  What is Web 3.0 and what will it mean for businesses, the Internet, and your website?

A: A fantastic customized search experience for searchers, and more web traffic and visibility for you, if you web design with Web 3.0 in mind.

Web 3.0, according to some Internet experts will allow you to do less and your browser to do more.  You’ll be able to search more specifically—your browser will then gather, analyze, and then present the data to you based on the detailed or narrow parameters of your search.  Web 3.0 has a greater understanding of all information present on the web, and can efficiently and more effectively deliver it.

When using search engines today, you still have to work with them or “guide” them to display the best search results—they still don’t fully “comprehend” what you are seeking.  Search engines scour the net for web pages that contain the keywords or phrases you’ve searched for.  Web 2.0 browsers can’t confirm to you that the page displayed is relevant to your query, it can only confirm a keyword match.  (For instance, if you’re searching for pictures of a jaguar, Google will display an almost even mix of cars and cats).  Web 3.0 will be able to understand context and deliver a more appropriate search results, along with a match for the keywords you’ve entered.

Let’s say for instance you want to go on a vacation, perhaps a cruise around the Mediterranean.  With Web 3.0, you’ll be able to type “Mediterranean cruise under $4,000” and receive a variety of results related to your query, beyond typical cruise results including restaurants, activities, ticket prices, and other suggestions.  Web 3.0 puts the entire Internet—and all contextually related information—at your searching fingertips.

Web 3.0:  What to Expect

Most Internet experts agree that Web 3.0 will possess the following general traits.

  • An overall “rich” and “relevant” browsing experience.
  • The possibility of a unique browsing experience, based on what you’ve previously browsed for—you could be entering the same keywords as someone else, but will receive different results based on previous queries and profiles.  (Think of Pandora, the music genome project.  Pandora relies on trial and error to provide individualized content and music selections based on previous likes and dislikes.  Web 3.0 may be similar to this, but perhaps more efficient.
  • A tailored web experience based on browsing habits and individual tastes.
  • The overall transformation of the web into a database of information, with content made available by non-browsing applications as well.
  • Overall focus on usability:  search engines returning fewer and better results, with less spam and online scams.

What Will This Entail for Web Design?

We’re already communicating, publishing, shopping, and sharing more quickly and easily, as data, content, and people are far more accessible then ever before.  Web 3.0 will take that to the next level—it’ll match information exactly to where it’s needed.  Web designers will have to design with that new experience in mind.

Web Design With Web 3.0 in Mind:  The Future of Web Design

Test the source of all web pages for semantic richness—content should be readable by both humans and web applications.  The clearer your content, the easier time search engines and other applications will have indexing and then displaying those results to users.

Web design 3.0 means web design for mobile devices, such as iPhones, Blackberry, iPads, and other computing devices.  Test existing web pages for compliance with all computing devices to ensure all users to have accessibility to your content.  Web design should always take mobile devices into consideration for Web 3.0.

Have your web designer verify that all HTML web pages do not use outdated or ineffectual table tags and coding. In addition, verify that all content as free of errors for optimal search engine indexing and search.  This will ensure you are Web 3.0 ready.

By now, most web designers know that Flash and Search Engines aren’t compatible. Web design with web 3.0 in mind will avoid using flash for content-related purposes.  If you must use flash, do so only for accent purposes, if at all.  The future of flash-compatibility with Web 3.0, iPads, and other devices are unknown.

Web design for Web 3.0 should involve the customization of website templates. Creating the optimal look and feel for users and search engine entails optimizing a template that complies with the W3C, search engines, and provides a superior user experience.

Web design with SEO in mind. Your web designer should work hand-in-hand with a SEO specialist to ensure that your website will rank highly in the Search Engine Results Pages, providing you the visibility that you want.  Effective web design will achieve heavy traffic to your website, and web design combined with smart SEO will deliver the bottom-line results you want, even as the internet continues to change.