Facebook offers advertising that can target specific demographics by age, gender, education, relationship status, geography, and interest groups. These Ads can be directed to specific pages of your Facebook Profile. The FB landing page can then be directed to your website. In this Case Study, we ran a FB Ad for a free product once the person “liked” our FB page. After liking the page, they were directed to the client website to add the product to their cart where Newsletter sign up was automatically included unless they opted out.