Social Media Marketing

Some Tips for Social Media that Also Bring Links

As social media sites gain in popularity a link from them also increases your website page rank.  Links from popular sites like Wikipedia, Facebook, LinkedIn, YouTube, and others are becoming more valuable because they can help to boost search rankings.  The same concepts and tools that work for social media marketing can simultaneously be used in link building, a step necessary for Search Optimization of your web pages.  If your social media marketing and search marketing are coordinated, you can save time by having the same links work for you in more than one way.

Tip on Which Social Sites to Use for Link Building:

SEO has become the all-important tool to driving online leads to your web pages.  Using social sites helps to increase your online presence as well as create links that boost search rankings.  There are many social sites that your company should have a visible presence in, such as Facebook, your own blog, Squidoo, Yelp, and bookmarking sites like Digg, Stumbleupon, Delicious, Bebo, Tumblr, etc. LinkedIn (group) pages allow you to place links, however these never index on search engines, and therefore there is no direct link influence from these. However links from profile pages on LinkedIn (my website, my company website, my blog)  have good value and can also and can also be used to post articles via a website link.

As long as the social media sites do not have “no-follow” tags on their links, the search engines can find them and use them as “link juice” to boost your page rankings.  In addition, links from sites like Facebook need to be from public profiles so that search engines can see them.

Monitoring social media campaigns:

Monitoring social media campaigns using Google alerts and other tools can also help you in link building.  When blogs, forums, and social sites use phrases that you use in your SEO, you can make note to join in these discussions.  You can even approach bloggers, and ask them to let you be a guest writer. To build your network of blogs that you can post in, first offer the blogger feedback, and engage them in communication as you would when you begin to build any other type of relationship. Bloggers are always looking for quality, unique fresh content, and as a guest blogger, you will be able to place a link back to your website in the author bio section at the end of your post. If you notice that your guest post has been published, link to the post from your Twitter, Facebook, and LinkedIn pages.

By monitoring social media, you will also see the posts from your competitors, and be able to see how they are building their links, and the anchor text and keywords they are targeting.  In your social media monitoring you will be able to spot the authority figures in your field, and you may be able to approach them to review your products or services.  If they blog or tweet about your products and services, not only will your rankings increase, but you will get more interested people to your website through their referrals.

In your blog posts you can reference other posts or tweets you have written on the subject so that you don’t have to repeat yourself, and also to begin getting more links within your posts to other parts of your website.

Tips to Get You Started in Your Social Link Building Efforts:

To get started on your social media link building efforts you will need to create a Facebook fan page if you don’t already have one.   You can connect your blog so that it feeds your Facebook page every time you post, and you can add an icon on your website that makes it easy for people to become a fan of your Facebook page.  When you post to your blog, it will show on your Facebook page and if it is a good post, your fans may share it with their friends on their walls.

You should also add an icon on your blog that encourages people to share your posts on their Twitter or Facebook accounts, and on popular social bookmarking websites like Digg, Delicious, and StumbleUpon.

Link building takes a great deal of work, and using social sites can really pay off in both your social media campaigns and your SEO campaigns.  By coordinating efforts, you can do both things at the same time without doubling your effort.

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