Devon manages Boomtown’s marketing team, overseeing paid advertising and organic digital marketing. She has an MBA from Penn State and certifications in Google Ads, Google Analytics, and Lean Six Sigma. Her past experience is in healthcare and manufacturing having lived and worked across the US and internationally. Currently based in Wayne, PA, Devon enjoys travel, yoga, and hiking.
Our People
Devon McCrossin
Partner, Marketing
Photo by Alex Lowy
James Hoff
Partner, Web Technology
Photo by Alex Lowy
Kristin McCrossin
Partner, Creative, Sales
Photo by Alex Lowy
Our Team
Priyo Mukherjee
Digital Marketing Director
Priyo is a seasoned Internet marketing professional with experience that spans more than a decade. He is currently Director of Digital Marketing at Boomtown Internet Group. He holds a Masters Degree in Business Administration (IT). His passion is to drive cutting-edge digital marketing solutions and bring strategic planning to clients’ businesses, spread across different industry segments. His core expertise is in search engine marketing, whether it is paid search or organic search; however, he prefers to work on organic search. He is best known for his innovative ideas that ensure the success of clients’ online marketing campaigns. His leisure pursuits are surfing the internet and playing with his son, Adrith.
Ryan Eisenstein
Digital Account Manager
Ryan, born and raised in Philadelphia, earned his bachelor’s degree from West Chester University. His passion over his career has always been customer service and going the extra mile. His most previous experience comes from working for the digital marketing toolkit company, Semrush. He is well-versed in many areas of digital marketing and used this knowledge to perform demonstrations and onboarding with businesses of all sizes. Outside of work, Ryan enjoys spending time with his wife as they chase their children and dog along the beach.
Melanie Jacobson
Digital Account Analyst
Melanie brings extensive marketing and media expertise to Boomtown, with a history of guiding brands in reaching their audiences within the dynamic digital landscape. She holds a Bachelor of Business Administration degree in Marketing from Temple University and remains committed to broadening her skill set through tackling fresh challenges and seizing learning opportunities. Outside of testing innovative marketing strategies, you can often find her pushing her limits in long-distance running, experimenting with new dinner recipes, or searching for the most adorable pet dog.
Megan Murphy
Digital Advertising Manager
Meg is a graduate of Bloomsburg University with a major in digital media and journalism and a focus area in public relations. Meg has worked with both traditional and digital media bringing in an array of knowledge from both sides allowing her to work with a mix of clients. Meg is also certified in Google Ads and holds a multitude of knowledge and experience across social media advertising platforms including Snapchat, LinkedIn, Meta, Instagram, and Tiktok. Outside of work, you can find Meg at a pilates or spin class, cooking up a new dessert, or watching her reality tv shows.
Gus Bhullar
Senior Programmer Consultant
Gus is a skillful programmer who has mastered the art of writing SEO-friendly code and designing user-friendly UI. He has his Masters in Computer Application and has been working with Boomtown Internet Group since 2010. He is an avid Formula 1 fan but strictly adheres to traffic rules and regulations while driving.
Jeremy Muckel
Junior Programmer Consultant
Jeremy has been a professional web developer since 2015, beginning his career while still a senior in college. He graduated from Salisbury University with a Bachelors in Computer Science with a Mathematics minor. Jeremy began working with Boomtown Internet Group in 2021 after working for various web development companies throughout Maryland, Delaware, and Virginia. A musician at heart, he has been in various bands and can play guitar, bass, and keyboard—and even played at a few music festivals in West Virginia and Maryland.
Our Founders
Sue McCrossin
Partner, Founder
Susan has spent more than 25-years developing information technology systems and products. Prior to starting Boomtown Internet Group, Susan worked as a consultant at Penn State University, doing Internet business development for companies in Pennsylvania. She spent 8 years at Siemens developing healthcare-related software systems, 3 years at Vanguard developing financial systems, 3 years at KnowledgeWare an IBM subsidiary as sales support for a CASE tool product, and the remainder of her professional career working as an independent consultant for major corporations in the South Eastern Pennsylvania area. Susan holds a Bachelor of Science degree from Penn State University and has started post-graduate work at the University of Pennsylvania, and Villanova University.
Jim McCrossin
Partner, Founder
Jim has more than 30 years of proven success in the development and management of information technology related businesses. Throughout his 15+ years of tenure at Boomtown Internet Group, he and his wife, Sue, have built their company into an industry leader and one of Google’s Top Partners. Embracing the core values of integrity, innovation, and hard work, Jim has grown Boomtown Internet Group to over 1,000 customers. He is always looking for ways to help his customers grow their business through the use of technology. Jim held executive level positions in the telecommunications and computer industry. His strategic management expertise spans diverse industries from small start-ups to Fortune 500 companies. Jim holds a Bachelor of Science degree in Computer Management from Thomas Jefferson University and has completed the Executive Leadership program at Pennsylvania State University.
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