Devon manages Boomtown’s marketing team, overseeing paid advertising and organic digital marketing. She has an MBA from Penn State and certifications in Google Ads, Google Analytics, and Lean Six Sigma. Her past experience is in healthcare and manufacturing having lived and worked across the US and internationally. Currently based in Wayne, PA, Devon enjoys travel, yoga, and hiking.
Our People
Devon McCrossin
Partner, Marketing
Photo by Alex Lowy
James Hoff
Partner, Web Technology
Photo by Alex Lowy
Kristin McCrossin
Partner, Creative, Sales
Photo by Alex Lowy
Kristin brings over a decade of digital design and strategy experience to her role leading the creative division at Boomtown Internet Group. Known for blending technical precision with sharp creative vision, she specializes in designing websites that look beautiful and perform effortlessly. A West Chester University Communications alumna, Kristin blends PR and advertising strategy into every project, ensuring brands communicate clearly and authentically. You can view her work on the portfolio page.
Our Team
Priyo Mukherjee
Digital Marketing Director
Priyo is a seasoned Digital marketing professional with experience that spans more than two decade. He is currently Director of Digital Marketing at Boomtown Internet Group. He holds a Masters Degree in Business Administration (MBA). His passion is to drive cutting-edge digital marketing solutions and bring strategic planning to clients’ businesses, spread across different industry segments. His core expertise is in search engine marketing, whether it is paid search or organic search. He is best known for his innovative ideas that ensure the success of clients’ digital marketing campaigns. His leisure pursuits are surfing the internet and playing with his son, Aayush.
Ryan Eisenstein
Sr. Digital Account Manager
Ryan, born and raised in Philadelphia, earned his bachelor’s degree from West Chester University. His passion over his career has always been customer service and going the extra mile. His most previous experience comes from working for the digital marketing toolkit company, Semrush. He is well-versed in many areas of digital marketing and used this knowledge to perform demonstrations and onboarding with businesses of all sizes. Outside of work, Ryan enjoys spending time with his wife as they chase their children and dog along the beach.
Melanie Kemmerer
Digital Account Manager
Melanie brings extensive marketing and media expertise to Boomtown, with a history of guiding brands in reaching their audiences within the dynamic digital landscape. She holds a Bachelor of Business Administration degree in Marketing from Temple University and remains committed to broadening her skill set through tackling fresh challenges and seizing learning opportunities. Outside of testing innovative marketing strategies, you can often find her pushing her limits in long-distance running, experimenting with new dinner recipes, or searching for the most adorable pet dog.
Megan Murphy
Digital Advertising Manager
Meg is a graduate of Bloomsburg University with a major in digital media and journalism and a focus area in public relations. Meg has worked with both traditional and digital media bringing in an array of knowledge from both sides allowing her to work with a mix of clients. Meg is also certified in Google Ads and holds a multitude of knowledge and experience across social media advertising platforms including Snapchat, LinkedIn, Meta, Instagram, and Tiktok. Outside of work, you can find Meg at a pilates or spin class, cooking up a new dessert, or watching her reality tv shows.
Federico Santos
Digital Advertising Manager
Federico is a paid media specialist based in Buenos Aires, Argentina, with solid experience running Google Ads and Meta Ads campaigns for brands in the US and Latin America. He has worked both at agencies and as a freelancer, with online stores, software companies, and local businesses. Federico enjoys building campaigns from the ground up, setting up clean tracking, and finding what really drives results. He has a background in Communication Sciences from the University of Buenos Aires. Outside of work, he is a soccer fan and enjoys watching movies and traveling.
Victor Nguyen
Digital Account Manager
Victor is a Marketing professional with a degree in Graphic Design from Cabrini University. Victor has successfully created both digital and physical marketing campaigns for a diverse range of clients. Passionate about learning new industries, Victor thrives on the challenge of adapting design strategies to meet unique client needs. Outside of his work at Boomtown, he enjoys cooking, traveling, and board games.
Gus Bhullar
Sr. Programmer
Gus is a skillful programmer who has mastered the art of writing SEO-friendly code and designing user-friendly UI. He has a Master’s in Computer Applications and has been working with Boomtown Internet Group since 2007. He is an avid Formula 1 fan but strictly adheres to traffic rules and regulations while driving.
Daniel Saxena
Programmer
Daniel is a passionate software engineer who loves solving problems, building useful things, and turning ideas into reality through code. He has a Master’s in Computer Applications and has been working with Boomtown Internet Group since 2016. He has worked across a wide range of technologies, from backend systems and web applications to modern frontends and AI-powered solutions. He enjoys exploring new tools, learning how things work, and finding smarter ways to get things done. When he’s not coding, he’s usually exploring the latest in technology or enjoying a good motorcycle ride on the open road.
Latest Insights & Strategies
Get the exact tactics we use to help businesses grow online, delivered straight to your inbox.