Our People
Partner, Marketing
Devon manages the marketing team at Boomtown, running both the paid advertising and organic digital marketing sides of the business. Spending her early career working in healthcare and contract manufacturing, Devon brings a breadth of industry knowledge and business acumen to her clients’ strategies. She has an undergraduate degree and an MBA from Penn State University and has lived and worked across the US and internationally, currently residing in Wayne, PA. Devon is certified in Google Ads, Google Analytics, and even Lean SixSigma. Outside of work, Devon enjoys travel, yoga, and hiking.
James Hoff
Partner, Web Technology
James has been creating web applications since 1999. He reluctantly gave up his childhood dream of playing baseball for the New York Mets to pursue his favorite hobby as a full-time career: computer programming. His core interests include database-driven web applications, web standards compliance, and SEO-friendly code. James earned his Bachelor’s degree in Computer Science from the University of Pittsburgh in 2002, and he began working with Boomtown Internet Group in 2006. When he’s not busy programming in his cave, you can find James watching baseball, riding his tractor, weightlifting, or studying reformed theology.
Kristin McCrossin
Partner, Creative
Kristin is a graduate of West Chester University with a major in Communications and a focus in Advertising and Public Relations. She has worked for School of Rock, SAP, and Brand.com. She has worked part-time for Boomtown Internet Group since 2008 and was hired full time in 2014. Kristin is a self-taught graphic designer and is certified in Adobe Creative Cloud and is always staying up to date on the latest updates to the Adobe suite. You can view Kristin’s design work on the portfolio page. Kristin is certified in Content Marketing from Penn State Great Valley. Outside of graphic design, Kristin’s interests include movies, music, television, poetry, reading, and improv.
Priyo Mukherjee
Digital Marketing Director
Priyo is a seasoned Internet marketing professional with experience that spans more than a decade. He is currently Director of Digital Marketing at Boomtown Internet Group. He holds a Masters Degree in Business Administration (IT). His passion is to drive cutting-edge digital marketing solutions and bring strategic planning to clients’ businesses, spread across different industry segments. His core expertise is in search engine marketing, whether it is paid search or organic search; however, he prefers to work on organic search. He is best known for his innovative ideas that ensure the success of clients’ online marketing campaigns. His leisure pursuits are surfing the internet and playing with his son, Adrith.
Ryan Eisenstein
Digital Account Manager
Ryan, born and raised in Philadelphia, earned his bachelor’s degree from West Chester University. His passion over his career has always been customer service and going the extra mile. His most previous experience comes from working for the digital marketing toolkit company, Semrush. He is well-versed in many areas of digital marketing and used this knowledge to perform demonstrations and onboarding with businesses of all sizes. Outside of work, Ryan enjoys spending time with his wife as they chase their children and dog along the beach.
Suzanne Koup-Larsen
Digital Account Manager
Suzanne is a 26-time marathoner, including three Boston Marathon finishes. She graduated cum laude from the Park School of Communications at Ithaca College in Ithaca, NY. Suzanne has nearly a decade of experience in traditional media buying and planning, including tenures at Harmelin Media and UHS. She also spent a dozen years as a freelance writer, writing primarily for parenting publications around the country. Suzanne’s interests include baseball, especially the Philadelphia Phillies, distance running, and travel.
Jennah Hanson
Digital Account Analyst
Jennah was born and raised in Annapolis, MD where she played competitive soccer as a kid. She continued to play D1 soccer at Radford University where Jennah studied Business and Design. She was also a member of Phi Sigma Sigma Sorority. After college, Jennah played semi-pro for Maryland Pride, before moving to Myrtle Beach, SC to pursue her career in Marketing and Graphic Design. Eventually, moving back home to Maryland, Jennah found her passion in marketing through Real Estate. While Jennah is not working, she can be found sitting on the beach with her husband and four kids. You can find her front row at her daughter’s cheer competitions, getting lost in her favorite fantasy novels by Sarah J. Maas, and chasing around her littles at the park or in the water.
Melanie Jacobson
Digital Account Analyst
Melanie brings extensive marketing and media expertise to Boomtown, with a history of guiding brands in reaching their audiences within the dynamic digital landscape. She holds a Bachelor of Business Administration degree in Marketing from Temple University and remains committed to broadening her skill set through tackling fresh challenges and seizing learning opportunities. Outside of testing innovative marketing strategies, you can often find her pushing her limits in long-distance running, experimenting with new dinner recipes, or searching for the most adorable pet dog.
Gus Bhullar
Senior Programmer Consultant
Gus is a skillful programmer who has mastered the art of writing SEO-friendly code and designing user-friendly UI. He has his Masters in Computer Application and has been working with Boomtown Internet Group since 2010. He is an avid Formula 1 fan but strictly adheres to traffic rules and regulations while driving.
Jeremy Muckel
Junior Programmer Consultant
Jeremy has been a professional web developer since 2015, beginning his career while still a senior in college. He graduated from Salisbury University with a Bachelors in Computer Science with a Mathematics minor. Jeremy began working with Boomtown Internet Group in 2021 after working for various web development companies throughout Maryland, Delaware, and Virginia. A musician at heart, he has been in various bands and can play guitar, bass, and keyboard—and even played at a few music festivals in West Virginia and Maryland.
Our Founders
Sue McCrossin
Partner, Founder
Susan has spent more than 25-years developing information technology systems and products. Prior to starting Boomtown Internet Group, Susan worked as a consultant at Penn State University, doing Internet business development for companies in Pennsylvania. She spent 8 years at Siemens developing healthcare-related software systems, 3 years at Vanguard developing financial systems, 3 years at KnowledgeWare an IBM subsidiary as sales support for a CASE tool product, and the remainder of her professional career working as an independent consultant for major corporations in the South Eastern Pennsylvania area. Susan holds a Bachelor of Science degree from Penn State University and has started post-graduate work at the University of Pennsylvania, and Villanova University.
Jim McCrossin
Partner, Founder
Jim has more than 30 years of proven success in the development and management of information technology related businesses. Throughout his 15+ years of tenure at Boomtown Internet Group, he and his wife, Sue, have built their company into an industry leader and one of Google’s Top Partners. Embracing the core values of integrity, innovation, and hard work, Jim has grown Boomtown Internet Group to over 1,000 customers. He is always looking for ways to help his customers grow their business through the use of technology. Jim held executive level positions in the telecommunications and computer industry. His strategic management expertise spans diverse industries from small start-ups to Fortune 500 companies. Jim holds a Bachelor of Science degree in Computer Management from Thomas Jefferson University and has completed the Executive Leadership program at Pennsylvania State University.
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