Marketing on Amazon 101
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Is your e-commerce business crushing it with Google Shopping, Facebook and Instagram? Are you looking for a way to continue to grow your online revenue? Or maybe your e-commerce business…
Step by Step Guide to Setting Up and Optimizing Amazon Product Listings
Once you have your Amazon store up and ready, the next step is pretty obvious- it’s time to list your products and start making money! Continuing with our Amazon blog…
Beginners Guide to Selling on Amazon
With over 310 million active customers, Amazon is not only a household name but has turned the eCommerce world upside down. Thanks to the reign of Amazon, online customers can…
Mobile First Search Rankings
In the last few weeks we’ve noticed that many websites lost traffic if their sites were not deemed fast on mobile by Google’s crawler. A small change like removing a…
Why Is Content King? Content for Mobile, SEO, and Advertising
Content is everywhere. We, as companies, are told that content is crucial in website SEO, Mobile, Advertising and overall digital marketing success. But, what about it makes writing so important?…
Google’s Got the Need for Speed… Mobile Speed That Is
When users are performing searches, whether, on a desktop, tablet, or mobile device, they want to find the best answers to their questions as fast as possible. In fact, a…
Boomtown Internet Group Listed Among Top Digital Strategy Firms in Clutch
“Creating a digital strategy is a chance to bring some order to the chaos most organizations approach to digital” Paul Boag“ According to research from MIT Sloan & Capgemini, over…
How Will Ad Blockers Change Digital Marketing
Imagine walking through Time Square in NYC, and there’s not a single flashy bright billboard, flipping through the September edition of Vogue, and there’s no high fashion glossy ads or…
How Privacy will Change Internet Advertising in 2018
The web is basically funded by ads and we are very used to having cookies from sites follow us everywhere we go on the web. To keep the internet “free…
What Are Native Ads? The R-Evolution.
Long ago, in decades past, there were only three types of media: print, tv, and radio. If advertisers wanted to have a product look like it was a part of…
Battle to Win Local Search Heats Up
The digital revolution has completely transformed the way in which consumers find, engage and make purchases with local businesses. Through websites, social media, search engines, mobile apps and review sites,…
Google’s Rich Snippet Testing
Is your site a featured snippet? If so, the benefits you’ve been receiving from double-dipping within Google’s visibility may be coming to an end. This month, Google confirmed that they are…
What is Google Attribution & How it Work?
Advances in Mobile-Local and Mapping Technology In response to the rising rate of consumers who research stores, products, restaurants, etc. online prior to visiting, Google has provided a variety of…
Protect yourself from website hacking
Website hacking is in the news every week lately. At any given second, multiple cyber attacks are launched from other countries targeting companies in the United States and other parts…
Get The Skinny On Facebook Advertising
Social Media is a great touch point for potential customers and loyal users. Having said that, I need to stress one thing before you read any further. Not all industries…
Magento Marketing Automation Software Evaluation
The customer journey to purchase is increasingly convoluted. Potential customers view product information on many channels and even devices before they actually become a customer. The traditional “sale campaign” email,…
Marketing Automation and How it Benefits B2B Sales Cycles
An Introduction to Marketing Automation The term “marketing automation” means many things. According to Marketo, one of the big marketing automation software companies, it “is a category of software that…
Recovering from Google’s Fred Update: Was Your Site Affected?
This blog post was updated on July 27th to reflect new information regarding the “Fred” update. Around March 9th, Google rolled out their “Fred” update. In typical Google fashion, the…
Boomtown’s Top Picks For You: Best Social Media Automation Tools
Social media can not only elevate a brand, it can help companies increase leads and ultimately sales. Companies want to take advantage of this, but many do not see a…
Increase E-Commerce Conversions with Email Automation
When a user is interacting with your site’s content or browsing your products, you would consider that user a hot prospect. The last thing you would want to happen is…
One-Size Does NOT Fit All: Social Media for Business
When people think digital marketing, they think two things: google and social media. Within social media, most question, is the amount of work involved with social media for business worth…
How to Copyright Your Pictures
In today’s digital culture, it’s super easy to save or copy images from the internet using sites like Google Images, Flicker, and Pinterest for example. When people are on these…
Organic vs. Paid Social Media: How to Use Social Media in 2017
Social media marketing is no longer about promoting your brand’s content and connecting with your consumers; it has matured into an established marketing channel for remarketing, customer acquisition and retention.…
Monitor Your Brand Online – It May be Trickier than you think!
Think of a large, iconic brand, like Pepsi. When you do a Google search on “Pepsi” you see how they own their brand in search results, on social media, and…
Take Control of Your Business’s Facebook Profiles
Taking control of your business’s Facebook accounts is important for several reasons: You can control the name, address, telephone, and email displayed on the profile You can post information about…
Year End Digital Marketing Recap 2016
Last year we wrote a few blog posts where we predicted the trends to pay attention to in digital marketing for 2016 budget creation and for 2016 SEO. We’ve also…
7 Social Media Marketing Trends to Look Out For in 2017
Even though social media has only recently emerged on the digital marketer’s radar within the past several years, it’s one of the most versatile, ever-changing tools at our disposal. When…
The Importance of an Updated Disavow File After Penguin 4.0
According to Google, content and backlinks are the top two factors that determine where a site ranks in organic search. Ultimately, the more relevant links you have pointing to…
10 Predictions for 2017 Digital Marketing Trends
Wondering what will drive digital sales in the coming year? Ready to make decisions about what to spend 2017 marketing dollars on for the best return on investment? I’ve outlined…
Boomtown Supports CTC
We went to a fundraising event on Saturday at the Hilton Garden Inn in Exton, PA for Communities that Care of Greater Downingtown (CTC). The organization helps facilitate communication and…