Tips for Better Local PPC ROI in 2020
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If you have a local business that counts on foot traffic to your storefront, a local PPC campaign can generate targeted leads that bring people into your doors. The best…
How to Get Better Local Search Rankings
This week we are focused on local SEO – businesses that want to show up in a specific geographic area or for a “near me” search. Here are a few…
Ranking a New Website in Google
You’ve worked hard to create and publish a beautiful new website. Now you need your audience to find it online. In a perfect world, your site will be found and…
Q&A: How is Voice Search Changing SEO?
Note: This post has been updated for Voice Search in September 2019. In a video from 2016, we mentioned that 55% of teens and 41% of adults are already using…
How to Create/Claim and Verify Your Bing Places Business Listing Step by Step
Many of you may think that setting up your Google My Business listing is enough for your business. But I’m here to suggest that going a little beyond the basics…
How to Optimize eCommerce Product Pages to Increase Sales ?
Did you know that US eCommerce sales* achieved 504.6 billion US dollars in 2018? And they are expected to grow to a whopping amount of 735 billion dollars by 2023?…
How to Recover from The March 2019 Google Core Update
On March 12 Google rolled out a major core update that affected many websites across the web worldwide. It seems to be a successor of the August 1, 2018 update…
Marketing on Amazon 101
Is your e-commerce business crushing it with Google Shopping, Facebook and Instagram? Are you looking for a way to continue to grow your online revenue? Or maybe your e-commerce business…
Step by Step Guide to Setting Up and Optimizing Amazon Product Listings
Once you have your Amazon store up and ready, the next step is pretty obvious- it’s time to list your products and start making money! Continuing with our Amazon blog…
A Complete Beginner’s Guide to Selling on Amazon
With over 310 million active customers, Amazon is not only a household name but has turned the eCommerce world upside down. Thanks to the reign of Amazon, online customers can…
Mobile First Search Rankings
In the last few weeks we’ve noticed that many websites lost traffic if their sites were not deemed fast on mobile by Google’s crawler. A small change like removing a…
Why Is Content King? Content for Mobile, SEO, and Advertising
Content is everywhere. We, as companies, are told that content is crucial in website SEO, Mobile, Advertising and overall digital marketing success. But, what about it makes writing so important?…
Google’s Got the Need for Speed… Mobile Speed That Is
When users are performing searches, whether, on a desktop, tablet, or mobile device, they want to find the best answers to their questions as fast as possible. In fact, a…
Boomtown Internet Group Listed Among Top Digital Strategy Firms in Clutch
“Creating a digital strategy is a chance to bring some order to the chaos most organizations approach to digital” Paul Boag“ According to research from MIT Sloan & Capgemini, over…
How Will Ad Blockers Change Online Advertising
Imagine walking through Time Square in NYC, and there’s not a single flashy bright billboard, flipping through the September edition of Vogue, and there’s no high fashion glossy ads or…
How Privacy will Change Internet Advertising in 2018-19
The web is basically funded by ads and we are very used to having cookies from sites follow us everywhere we go on the web. To keep the internet “free…
What Are Native Ads? The R-Evolution.
Long ago, in decades past, there were only three types of media: print, tv, and radio. If advertisers wanted to have a product look like it was a part of…
Battle to Win Local Search Heats Up
The digital revolution has completely transformed the way in which consumers find, engage and make purchases with local businesses. Through websites, social media, search engines, mobile apps and review sites,…
Google’s Rich Snippet Testing
Is your site a featured snippet? If so, the benefits you’ve been receiving from double-dipping within Google’s visibility may be coming to an end. This month, Google confirmed that they are…
What is Google Attribution & How it Work?
Advances in Mobile-Local and Mapping Technology In response to the rising rate of consumers who research stores, products, restaurants, etc. online prior to visiting, Google has provided a variety of…
Protect yourself from website hacking
Website hacking is in the news every week lately. At any given second, multiple cyber attacks are launched from other countries targeting companies in the United States and other parts…
Get The Skinny On Facebook Advertising
Social Media is a great touch point for potential customers and loyal users. Having said that, I need to stress one thing before you read any further. Not all industries…
Magento Marketing Automation Software Evaluation
The customer journey to purchase is increasingly convoluted. Potential customers view product information on many channels and even devices before they actually become a customer. The traditional “sale campaign” email,…
Marketing Automation and How it Benefits B2B Sales Cycles
An Introduction to Marketing Automation The term “marketing automation” means many things. According to Marketo, one of the big marketing automation software companies, it “is a category of software that…
Recovering from Google’s Fred Update: Was Your Site Affected?
This blog post was updated on July 27th to reflect new information regarding the “Fred” update. Around March 9th, Google rolled out their “Fred” update. In typical Google fashion, the…
Boomtown’s Top Picks For You: Best Social Media Automation Tools
Social media can not only elevate a brand, it can help companies increase leads and ultimately sales. Companies want to take advantage of this, but many do not see a…
Increase E-Commerce Conversions with Email Automation
When a user is interacting with your site’s content or browsing your products, you would consider that user a hot prospect. The last thing you would want to happen is…
One-Size Does NOT Fit All: Social Media for Business
When people think digital marketing, they think two things: google and social media. Within social media, most question, is the amount of work involved with social media for business worth…
How to Copyright Your Pictures
In today’s digital culture, it’s super easy to save or copy images from the internet using sites like Google Images, Flicker, and Pinterest for example. When people are on these…
Organic vs. Paid Social Media: How to Use Social Media in 2017
Social media marketing is no longer about promoting your brand’s content and connecting with your consumers; it has matured into an established marketing channel for remarketing, customer acquisition and retention.…