Articles - Boomtown Internet Group

Boomtown Internet Group Wins Clutch Award for Pennsylvania’s Leading Digital Marketing Company for 2022

September 19, 2022

Every business now needs to seize the opportunity to establish itself on the digital landscape. Here at Boomtown Internet Group, we strive to help our clients with whatever they need…

How to Create/Claim and Verify Your Bing Places Business Listing Step by Step

Priyo Mukherjee

August 11, 2022

Local Search

Many of you may think that setting up your Google My Business listing is enough for your business. But I’m here to suggest that going a little beyond the basics…

How to Optimize eCommerce Product Pages to Increase Sales?

Priyo Mukherjee

July 25, 2022

Product Optimization

Disclaimer: This article was originally posted on July 24, 2019, and has been updated on July 25, 2022, with the latest information. Did you know that US eCommerce sales* achieved…

How to Optimize Checkout Page(s) & Improve Cart Abandonment Rate

optimizing checkout pages - Boomtown blog

Devon McCrossin

March 22, 2022

News

Customers who have put items into your cart are almost at the finish line. What can you do to improve your cart abandonment rate and make it easier for customers…

Meeting ADA Website Accessibility Guidelines

James Hoff

December 24, 2021

Web Development

Google has added accessibility to the Core Web Vitals algorithm rankings starting in June 2021. Websites that are not compliant with ADA website accessibility guidelines do not rank as well…

How to Ask For a Review?

Devon McCrossin

December 21, 2021

Digital Marketing, News

Over the last few years, businesses have become aware of the importance of reviews in search rankings, brand strength, and trust. Consumers have also found reviews increasingly helpful. Yelp published…

Bing Chat Shows on Microsoft Edge Browsers Today

Priyo Mukherjee

August 26, 2021

News

Today (August 26, 2021) we noticed a new feature on Bing search results at the bottom right. You can now chat directly with Bing to quickly narrow your searches and…

Digital Marketing for Local Business on Financial Planning Explained

Local Business Digital Marketing Explained

Devon McCrossin

August 3, 2021

Digital Marketing, Local Search, News

On July 21st, I was interviewed on Financial Planning: Explained by host Michael Menninger, CFP® on digital marketing, SEO, and web design for small businesses. The 30-minute interview covered a…

How to Improve User Experience (UX) for Better Search Results and Conversions

Sue McCrossin

July 20, 2021

Google Update, News

What does Google mean by Page Experience or User Experience (UX)? Why User Experience Matters What Makes a Good User Experience? Current CMS Structure Won’t Cut it and Many are…

Potential Impact of the Google Review Update of April 2021

Best Camera cellphone search on the Google

Sue McCrossin

April 12, 2021

Google Update

On April 8, 2021, Perry Liu, a Google software engineer, and Danny Sulivan, Google search public liaison, published some new guidance on an update that affected English language product reviews,…

Guidelines for Writing Search Engine Friendly Content in 2020

Sue McCrossin

June 23, 2020

Content Marketing

2

Originally Posted on February 23, 2010 Guidelines for SEO Friendly Content Writing With the advent of Google’s natural language algorithm update, search engines are a lot better at figuring out…

How to Use Digital Marketing to Announce your Business’ Grand RE-Opening

Devon McCrossin

June 10, 2020

Digital Marketing, News

In this webinar (given on April 29th, 2020 during the COVID-19 Shutdown) our Marketing Director, Devon McCrossin MBA discusses how to use several aspects of digital marketing to announce a…

May 2020 Google Core Update Shows Google Itself Does Not Comply

Sue McCrossin

June 4, 2020

Google Update, SEO

Today I was looking at the SEO score of one of our client’s websites that until the core update had a 100% score for SEO. In this recent update which…

ADA Compliance for Websites

Suzanne Koup-Larsen

March 6, 2020

Internet Law & Privacy, News, SEO

The American with Disabilities Act (ADA) was signed in July 1990 by President George H. W. Bush to ensure that businesses and public entities provide accommodations for those living with…

Boomtown was Invited to Discover Emerging Trends in Digital Media & Marketing Communications

Digital Media & Marketing Communications Brainstorming

Devon McCrossin

February 8, 2020

News

On February 7, 2020, our Director of Internet Marketing, Priyo Mukherjee, was invited by Mr. Sanchayan to attend a discovery session held by the Reliance Group’s newly set up Jio…

Tips for Better Local PPC ROI in 2020

Sue McCrossin

November 26, 2019

Paid Search

If you have a local business that counts on foot traffic to your storefront, a local PPC campaign can generate targeted leads that bring people into your doors. The best…

How to Get Better Local Search Rankings

Boomtown Devs

November 15, 2019

Digital Marketing, Local Search, SEO

This week we are focused on local SEO – businesses that want to show up in a specific geographic area or for a “near me” search. Here are a few…

Ranking a New Website in Google

Devon McCrossin

September 20, 2019

Digital Marketing

You’ve worked hard to create and publish a beautiful new website. Now you need your audience to find it online. In a perfect world, your site will be found and…

Q&A: How is Voice Search Changing SEO?

Devon McCrossin

September 16, 2019

Boomtown Keyword, SEO

Note: This post has been updated for Voice Search in September 2019. In a video from 2016, we mentioned that 55% of teens and 41% of adults are already using…

How to Recover from The March 2019 Google Core Update

Priyo Mukherjee

April 1, 2019

Google Penalty Recovery

On March 12 Google rolled out a major core update that affected many websites across the web worldwide. It seems to be a successor of the August 1, 2018 update…

Marketing on Amazon 101

Devon McCrossin

October 30, 2018

Product Optimization

Is your e-commerce business crushing it with Google Shopping, Facebook and Instagram? Are you looking for a way to continue to grow your online revenue? Or maybe your e-commerce business…

Step by Step Guide to Setting Up and Optimizing Amazon Product Listings

Devon McCrossin

August 21, 2018

Digital Marketing

2

Once you have your Amazon store up and ready, the next step is pretty obvious- it’s time to list your products and start making money! Continuing with our Amazon blog…

A Complete Beginner’s Guide to Selling on Amazon

Devon McCrossin

July 31, 2018

Digital Marketing

With over 310 million active customers, Amazon is not only a household name but has turned the eCommerce world upside down. Thanks to the reign of Amazon, online customers can…

Mobile First Search Rankings

Google Mobile Speed Update- Google SEO Update

Devon McCrossin

July 27, 2018

Mobile Development, Mobile Marketing

In the last few weeks we’ve noticed that many websites lost traffic if their sites were not deemed fast on mobile by Google’s crawler. A small change like removing a…

Why Is Content King? Content for Mobile, SEO, and Advertising

Priyo Mukherjee

May 31, 2018

Content Marketing, SEO

Content is everywhere. We, as companies, are told that content is crucial in website SEO, Mobile, Advertising and overall digital marketing success. But, what about it makes writing so important?…

Google’s Got the Need for Speed… Mobile Speed That Is

Devon McCrossin

January 29, 2018

Mobile Marketing

When users are performing searches, whether, on a desktop, tablet, or mobile device, they want to find the best answers to their questions as fast as possible. In fact, a…

Boomtown Internet Group Listed Among Top Digital Strategy Firms in Clutch

Priyo Mukherjee

December 14, 2017

News

1

“Creating a digital strategy is a chance to bring some order to the chaos most organizations approach to digital” Paul Boag“ According to research from MIT Sloan & Capgemini, over…

How Will Ad Blockers Change Online Advertising

Devon McCrossin

September 20, 2017

Digital Marketing

Imagine walking through Time Square in NYC, and there’s not a single flashy bright billboard, flipping through the September edition of Vogue, and there’s no high fashion glossy ads or…

How Privacy will Change Internet Advertising in 2018-19

Sue McCrossin

September 18, 2017

Internet Law & Privacy

The web is basically funded by ads and we are very used to having cookies from sites follow us everywhere we go on the web. To keep the internet “free…

What Are Native Ads? The R-Evolution.

Linda Dunkelberger

September 15, 2017

Digital Marketing

Long ago, in decades past, there were only three types of media: print, tv, and radio. If advertisers wanted to have a product look like it was a part of…

Digital Marketing Trends

Categories

Boomtown Internet Group Wins Clutch Award for Pennsylvania’s Leading Digital Marketing Company for 2022

How to Create/Claim and Verify Your Bing Places Business Listing Step by Step

How to Optimize eCommerce Product Pages to Increase Sales?

How to Optimize Checkout Page(s) & Improve Cart Abandonment Rate

Meeting ADA Website Accessibility Guidelines

How to Ask For a Review?

Bing Chat Shows on Microsoft Edge Browsers Today

Digital Marketing for Local Business on Financial Planning Explained

How to Improve User Experience (UX) for Better Search Results and Conversions

Potential Impact of the Google Review Update of April 2021

Guidelines for Writing Search Engine Friendly Content in 2020

How to Use Digital Marketing to Announce your Business’ Grand RE-Opening

May 2020 Google Core Update Shows Google Itself Does Not Comply

ADA Compliance for Websites

Boomtown was Invited to Discover Emerging Trends in Digital Media & Marketing Communications

Tips for Better Local PPC ROI in 2020

How to Get Better Local Search Rankings

Ranking a New Website in Google

Q&A: How is Voice Search Changing SEO?

How to Recover from The March 2019 Google Core Update

Marketing on Amazon 101

Step by Step Guide to Setting Up and Optimizing Amazon Product Listings

A Complete Beginner’s Guide to Selling on Amazon

Mobile First Search Rankings

Why Is Content King? Content for Mobile, SEO, and Advertising

Google’s Got the Need for Speed… Mobile Speed That Is

Boomtown Internet Group Listed Among Top Digital Strategy Firms in Clutch

How Will Ad Blockers Change Online Advertising

How Privacy will Change Internet Advertising in 2018-19

What Are Native Ads? The R-Evolution.

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