Digital Marketing Trends

June 10, 2020

Digital Marketing, News

In this webinar (given on April 29th, 2020 during the COVID-19 Shutdown) our Marketing Director, Devon McCrossin MBA discusses how to use several aspects of digital marketing to announce a…

May 2020 Google Core Update Shows Google Itself Does Not Comply

June 4, 2020

Google Update, SEO

Today I was looking at the SEO score of one of our client’s websites that until the core update had a 100% score for SEO. In this recent update which…

ADA Compliance for Websites

Suzanne Koup-Larsen

March 6, 2020

Internet Law & Privacy, News, SEO

The American with Disabilities Act (ADA) was signed in July 1990 by President George H. W. Bush to ensure that businesses and public entities provide accommodations for those living with…

Boomtown was Invited to Discover Emerging Trends in Digital Media & Marketing Communications

Digital Media & Marketing Communications Brainstorming

February 8, 2020

News

On February 7, 2020, our Director of Internet Marketing, Priyo Mukherjee, was invited by Mr. Sanchayan to attend a discovery session held by the Reliance Group’s newly set up Jio…

Tips for Better Local PPC ROI in 2020

November 26, 2019

Paid Search

If you have a local business that counts on foot traffic to your storefront, a local PPC campaign can generate targeted leads that bring people into your doors. The best…

How to Get Better Local Search Rankings

Boomtown

November 15, 2019

Digital Marketing, Local Search, SEO

This week we are focused on local SEO – businesses that want to show up in a specific geographic area or for a “near me” search. Here are a few…

Ranking a New Website in Google

September 20, 2019

You’ve worked hard to create and publish a beautiful new website. Now you need your audience to find it online. In a perfect world, your site will be found and…

Q&A: How is Voice Search Changing SEO?

September 16, 2019

Boomtown Keyword, SEO

Note: This post has been updated for Voice Search in September 2019. In a video from 2016, we mentioned that 55% of teens and 41% of adults are already using…

How to Create/Claim and Verify Your Bing Places Business Listing Step by Step

August 2, 2019

Local Search

Many of you may think that setting up your Google My Business listing is enough for your business. But I’m here to suggest that going a little beyond the basics…

How to Optimize eCommerce Product Pages to Increase Sales ?

July 24, 2019

Product Optimization

Did you know that US eCommerce sales* achieved 504.6 billion US dollars in 2018? And they are expected to grow to a whopping amount of 735 billion dollars by 2023?…

How to Recover from The March 2019 Google Core Update

April 1, 2019

Google Penalty Recovery

On March 12 Google rolled out a major core update that affected many websites across the web worldwide. It seems to be a successor of the August 1, 2018 update…

Marketing on Amazon 101

October 30, 2018

Product Optimization

Is your e-commerce business crushing it with Google Shopping, Facebook and Instagram? Are you looking for a way to continue to grow your online revenue? Or maybe your e-commerce business…

Step by Step Guide to Setting Up and Optimizing Amazon Product Listings

August 21, 2018

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Once you have your Amazon store up and ready, the next step is pretty obvious- it’s time to list your products and start making money! Continuing with our Amazon blog…

A Complete Beginner’s Guide to Selling on Amazon

July 31, 2018

With over 310 million active customers, Amazon is not only a household name but has turned the eCommerce world upside down. Thanks to the reign of Amazon, online customers can…

Mobile First Search Rankings

Google Mobile Speed Update- Google SEO Update

Mobile Development, Mobile Marketing

July 27, 2018

In the last few weeks we’ve noticed that many websites lost traffic if their sites were not deemed fast on mobile by Google’s crawler. A small change like removing a…

Why Is Content King? Content for Mobile, SEO, and Advertising

May 31, 2018

Content Marketing, SEO

Content is everywhere. We, as companies, are told that content is crucial in website SEO, Mobile, Advertising and overall digital marketing success. But, what about it makes writing so important?…

Google’s Got the Need for Speed… Mobile Speed That Is

January 29, 2018

Mobile Marketing

When users are performing searches, whether, on a desktop, tablet, or mobile device, they want to find the best answers to their questions as fast as possible. In fact, a…

Boomtown Internet Group Listed Among Top Digital Strategy Firms in Clutch

December 14, 2017

News

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“Creating a digital strategy is a chance to bring some order to the chaos most organizations approach to digital” Paul Boag“ According to research from MIT Sloan & Capgemini, over…

How Will Ad Blockers Change Online Advertising

September 20, 2017

Imagine walking through Time Square in NYC, and there’s not a single flashy bright billboard, flipping through the September edition of Vogue, and there’s no high fashion glossy ads or…

How Privacy will Change Internet Advertising in 2018-19

September 18, 2017

Internet Law & Privacy

The web is basically funded by ads and we are very used to having cookies from sites follow us everywhere we go on the web. To keep the internet “free…

What Are Native Ads? The R-Evolution.

Linda Dunkelberger

September 15, 2017

Long ago, in decades past, there were only three types of media: print, tv, and radio. If advertisers wanted to have a product look like it was a part of…

Battle to Win Local Search Heats Up

June 26, 2017

SEO

The digital revolution has completely transformed the way in which consumers find, engage and make purchases with local businesses. Through websites, social media, search engines, mobile apps and review sites,…

Google’s Rich Snippet Testing

May 31, 2017

SEO

Is your site a featured snippet? If so, the benefits you’ve been receiving from double-dipping within Google’s visibility may be coming to an end. This month, Google confirmed that they are…

What is Google Attribution & How it Work?

May 31, 2017

Boomtown Keyword

Advances in Mobile-Local and Mapping Technology In response to the rising rate of consumers who research stores, products, restaurants, etc. online prior to visiting, Google has provided a variety of…

Protect yourself from website hacking

May 31, 2017

Boomtown Keyword

Website hacking is in the news every week lately. At any given second, multiple cyber attacks are launched from other countries targeting companies in the United States and other parts…

Get The Skinny On Facebook Advertising

May 30, 2017

Social Media Marketing

Social Media is a great touch point for potential customers and loyal users. Having said that, I need to stress one thing before you read any further. Not all industries…

Magento Marketing Automation Software Evaluation

April 25, 2017

Boomtown Keyword

The customer journey to purchase is increasingly convoluted. Potential customers view product information on many channels and even devices before they actually become a customer. The traditional “sale campaign” email,…

Marketing Automation and How it Benefits B2B Sales Cycles

April 25, 2017

Content Marketing

An Introduction to Marketing Automation The term “marketing automation” means many things. According to Marketo, one of the big marketing automation software companies, it “is a category of software that…

Recovering from Google’s Fred Update: Was Your Site Affected?

Recovering from Google's Fred Update-Boomtown Internet Group

April 25, 2017

Google Penalty Recovery