How to Optimize Checkout Page(s) & Improve Cart Abandonment Rate
Customers who have put items into your cart are almost at the finish line. What can you do to improve your cart abandonment rate and make it easier for customers…
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Meeting ADA Website Accessibility Guidelines
Google has added accessibility to the Core Web Vitals algorithm rankings starting in June 2021. Websites that are not compliant with ADA website accessibility guidelines do not rank as well…
Read More How to Ask For a Review?
Over the last few years, businesses have become aware of the importance of reviews in search rankings, brand strength, and trust. Consumers have also found reviews increasingly helpful. Yelp published…
Read More Bing Chat Shows on Microsoft Edge Browsers Today
Today (August 26, 2021) we noticed a new feature on Bing search results at the bottom right. You can now chat directly with Bing to quickly narrow your searches and…
Read More Digital Marketing for Local Business on Financial Planning Explained
On July 21st, I was interviewed on Financial Planning: Explained by host Michael Menninger, CFP® on digital marketing, SEO, and web design for small businesses. The 30-minute interview covered a…
Read More How to Improve User Experience (UX) for Better Search Results and Conversions
What does Google mean by Page Experience or User Experience (UX)? Why User Experience Matters What Makes a Good User Experience? Current CMS Structure Won’t Cut it and Many are…
Read More Potential Impact of the Google Review Update of April 2021
On April 8, 2021, Perry Liu, a Google software engineer, and Danny Sulivan, Google search public liaison, published some new guidance on an update that affected English language product reviews,…
Read More Guidelines for Writing Search Engine Friendly Content in 2020
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Originally Posted on February 23, 2010 Guidelines for SEO Friendly Content Writing With the advent of Google’s natural language algorithm update, search engines are a lot better at figuring out…
Read More How to Use Digital Marketing to Announce your Business’ Grand RE-Opening
In this webinar (given on April 29th, 2020 during the COVID-19 Shutdown) our Marketing Director, Devon McCrossin MBA discusses how to use several aspects of digital marketing to announce a…
Read More May 2020 Google Core Update Shows Google Itself Does Not Comply
Today I was looking at the SEO score of one of our client’s websites that until the core update had a 100% score for SEO. In this recent update which…
Read More ADA Compliance for Websites
The American with Disabilities Act (ADA) was signed in July 1990 by President George H. W. Bush to ensure that businesses and public entities provide accommodations for those living with…
Read More Boomtown was Invited to Discover Emerging Trends in Digital Media & Marketing Communications
On February 7, 2020, our Director of Internet Marketing, Priyo Mukherjee, was invited by Mr. Sanchayan to attend a discovery session held by the Reliance Group’s newly set up Jio…
Read More Tips for Better Local PPC ROI in 2020
If you have a local business that counts on foot traffic to your storefront, a local PPC campaign can generate targeted leads that bring people into your doors. The best…
Read More How to Get Better Local Search Rankings
This week we are focused on local SEO – businesses that want to show up in a specific geographic area or for a “near me” search. Here are a few…
Read More Ranking a New Website in Google
You’ve worked hard to create and publish a beautiful new website. Now you need your audience to find it online. In a perfect world, your site will be found and…
Read More Q&A: How is Voice Search Changing SEO?
Note: This post has been updated for Voice Search in September 2019. In a video from 2016, we mentioned that 55% of teens and 41% of adults are already using…
Read More How to Create/Claim and Verify Your Bing Places Business Listing Step by Step
Many of you may think that setting up your Google My Business listing is enough for your business. But I’m here to suggest that going a little beyond the basics…
Read More How to Optimize eCommerce Product Pages to Increase Sales ?
Did you know that US eCommerce sales* achieved 504.6 billion US dollars in 2018? And they are expected to grow to a whopping amount of 735 billion dollars by 2023?…
Read More How to Recover from The March 2019 Google Core Update
On March 12 Google rolled out a major core update that affected many websites across the web worldwide. It seems to be a successor of the August 1, 2018 update…
Read More Marketing on Amazon 101
Is your e-commerce business crushing it with Google Shopping, Facebook and Instagram? Are you looking for a way to continue to grow your online revenue? Or maybe your e-commerce business…
Read More Step by Step Guide to Setting Up and Optimizing Amazon Product Listings
Once you have your Amazon store up and ready, the next step is pretty obvious- it’s time to list your products and start making money! Continuing with our Amazon blog…
Read More A Complete Beginner’s Guide to Selling on Amazon
With over 310 million active customers, Amazon is not only a household name but has turned the eCommerce world upside down. Thanks to the reign of Amazon, online customers can…
Read More Mobile First Search Rankings
In the last few weeks we’ve noticed that many websites lost traffic if their sites were not deemed fast on mobile by Google’s crawler. A small change like removing a…
Read More Why Is Content King? Content for Mobile, SEO, and Advertising
Content is everywhere. We, as companies, are told that content is crucial in website SEO, Mobile, Advertising and overall digital marketing success. But, what about it makes writing so important?…
Read More Google’s Got the Need for Speed… Mobile Speed That Is
When users are performing searches, whether, on a desktop, tablet, or mobile device, they want to find the best answers to their questions as fast as possible. In fact, a…
Read More Boomtown Internet Group Listed Among Top Digital Strategy Firms in Clutch
“Creating a digital strategy is a chance to bring some order to the chaos most organizations approach to digital” Paul Boag“ According to research from MIT Sloan & Capgemini, over…
Read More How Will Ad Blockers Change Online Advertising
Imagine walking through Time Square in NYC, and there’s not a single flashy bright billboard, flipping through the September edition of Vogue, and there’s no high fashion glossy ads or…
Read More How Privacy will Change Internet Advertising in 2018-19
The web is basically funded by ads and we are very used to having cookies from sites follow us everywhere we go on the web. To keep the internet “free…
Read More What Are Native Ads? The R-Evolution.
Long ago, in decades past, there were only three types of media: print, tv, and radio. If advertisers wanted to have a product look like it was a part of…
Read More Battle to Win Local Search Heats Up
The digital revolution has completely transformed the way in which consumers find, engage and make purchases with local businesses. Through websites, social media, search engines, mobile apps and review sites,…
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