Articles - Boomtown Internet Group

How to Improve User Experience (UX) for Better Search Results and Conversions

July 20, 2021

What does Google mean by Page Experience or User Experience (UX)? Why User Experience Matters What Makes a Good User Experience? Current CMS Structure Won’t Cut it and Many are…

Potential Impact of the Google Review Update of April 2021

Best Camera cellphone search on the Google

Sue McCrossin

April 12, 2021

Google Update

No Comments

On April 8, 2021, Perry Liu, a Google software engineer, and Danny Sulivan, Google search public liaison, published some new guidance on an update that affected English language product reviews,…

How Google Local Services Ads Steal Traffic & Line Google’s Pockets

The word "Google" spelled out with two dollar signs in the middle of each "o" in Google.

Luke Williams

March 1, 2021

Digital Marketing, Local Search, Paid Search

No Comments

Google Local Services Ads have become an effective lead generation tool available to the modern-day advertiser. What started as a beta test in the San Francisco area in 2015 has…

Guidelines for Writing Search Engine Friendly Content in 2020

Sue McCrossin

June 23, 2020

Content Marketing

2

Originally Posted on February 23, 2010 Guidelines for SEO Friendly Content Writing With the advent of Google’s natural language algorithm update, search engines are a lot better at figuring out…

How to Use Digital Marketing to Announce your Business’ Grand RE-Opening

Devon McCrossin

June 10, 2020

Digital Marketing, News

No Comments

In this webinar (given on April 29th, 2020 during the COVID-19 Shutdown) our Marketing Director, Devon McCrossin MBA discusses how to use several aspects of digital marketing to announce a…

May 2020 Google Core Update Shows Google Itself Does Not Comply

Sue McCrossin

June 4, 2020

Google Update, SEO

No Comments

Today I was looking at the SEO score of one of our client’s websites that until the core update had a 100% score for SEO. In this recent update which…

ADA Compliance for Websites

Suzanne Koup-Larsen

March 6, 2020

Internet Law & Privacy, News, SEO

No Comments

The American with Disabilities Act (ADA) was signed in July 1990 by President George H. W. Bush to ensure that businesses and public entities provide accommodations for those living with…

Boomtown was Invited to Discover Emerging Trends in Digital Media & Marketing Communications

Digital Media & Marketing Communications Brainstorming

Devon McCrossin

February 8, 2020

News

No Comments

On February 7, 2020, our Director of Internet Marketing, Priyo Mukherjee, was invited by Mr. Sanchayan to attend a discovery session held by the Reliance Group’s newly set up Jio…

Tips for Better Local PPC ROI in 2020

Sue McCrossin

November 26, 2019

Paid Search

No Comments

If you have a local business that counts on foot traffic to your storefront, a local PPC campaign can generate targeted leads that bring people into your doors. The best…

How to Get Better Local Search Rankings

Boomtown

November 15, 2019

Digital Marketing, Local Search, SEO

No Comments

This week we are focused on local SEO – businesses that want to show up in a specific geographic area or for a “near me” search. Here are a few…

Ranking a New Website in Google

Devon McCrossin

September 20, 2019

Digital Marketing

No Comments

You’ve worked hard to create and publish a beautiful new website. Now you need your audience to find it online. In a perfect world, your site will be found and…

Q&A: How is Voice Search Changing SEO?

Devon McCrossin

September 16, 2019

Boomtown Keyword, SEO

No Comments

Note: This post has been updated for Voice Search in September 2019. In a video from 2016, we mentioned that 55% of teens and 41% of adults are already using…

How to Create/Claim and Verify Your Bing Places Business Listing Step by Step

Priyo Mukherjee

August 2, 2019

Local Search

No Comments

Many of you may think that setting up your Google My Business listing is enough for your business. But I’m here to suggest that going a little beyond the basics…

How to Optimize eCommerce Product Pages to Increase Sales ?

Priyo Mukherjee

July 24, 2019

Product Optimization

No Comments

Did you know that US eCommerce sales* achieved 504.6 billion US dollars in 2018? And they are expected to grow to a whopping amount of 735 billion dollars by 2023?…

How to Recover from The March 2019 Google Core Update

Priyo Mukherjee

April 1, 2019

Google Penalty Recovery

No Comments

On March 12 Google rolled out a major core update that affected many websites across the web worldwide. It seems to be a successor of the August 1, 2018 update…

Marketing on Amazon 101

Devon McCrossin

October 30, 2018

Product Optimization

No Comments

Is your e-commerce business crushing it with Google Shopping, Facebook and Instagram? Are you looking for a way to continue to grow your online revenue? Or maybe your e-commerce business…

Step by Step Guide to Setting Up and Optimizing Amazon Product Listings

Devon McCrossin

August 21, 2018

Digital Marketing

2

Once you have your Amazon store up and ready, the next step is pretty obvious- it’s time to list your products and start making money! Continuing with our Amazon blog…

A Complete Beginner’s Guide to Selling on Amazon

Devon McCrossin

July 31, 2018

Digital Marketing

No Comments

With over 310 million active customers, Amazon is not only a household name but has turned the eCommerce world upside down. Thanks to the reign of Amazon, online customers can…

Mobile First Search Rankings

Google Mobile Speed Update- Google SEO Update

Devon McCrossin

July 27, 2018

Mobile Development, Mobile Marketing

No Comments

In the last few weeks we’ve noticed that many websites lost traffic if their sites were not deemed fast on mobile by Google’s crawler. A small change like removing a…

Why Is Content King? Content for Mobile, SEO, and Advertising

Priyo Mukherjee

May 31, 2018

Content Marketing, SEO

No Comments

Content is everywhere. We, as companies, are told that content is crucial in website SEO, Mobile, Advertising and overall digital marketing success. But, what about it makes writing so important?…

Google’s Got the Need for Speed… Mobile Speed That Is

Jenna Steven

January 29, 2018

Mobile Marketing

No Comments

When users are performing searches, whether, on a desktop, tablet, or mobile device, they want to find the best answers to their questions as fast as possible. In fact, a…

Boomtown Internet Group Listed Among Top Digital Strategy Firms in Clutch

Priyo Mukherjee

December 14, 2017

News

1

“Creating a digital strategy is a chance to bring some order to the chaos most organizations approach to digital” Paul Boag“ According to research from MIT Sloan & Capgemini, over…

How Will Ad Blockers Change Online Advertising

Jenna Steven

September 20, 2017

Digital Marketing

No Comments

Imagine walking through Time Square in NYC, and there’s not a single flashy bright billboard, flipping through the September edition of Vogue, and there’s no high fashion glossy ads or…

How Privacy will Change Internet Advertising in 2018-19

Sue McCrossin

September 18, 2017

Internet Law & Privacy

No Comments

The web is basically funded by ads and we are very used to having cookies from sites follow us everywhere we go on the web. To keep the internet “free…

What Are Native Ads? The R-Evolution.

Linda Dunkelberger

September 15, 2017

Digital Marketing

No Comments

Long ago, in decades past, there were only three types of media: print, tv, and radio. If advertisers wanted to have a product look like it was a part of…

Battle to Win Local Search Heats Up

Jenna Steven

June 26, 2017

SEO

No Comments

The digital revolution has completely transformed the way in which consumers find, engage and make purchases with local businesses. Through websites, social media, search engines, mobile apps and review sites,…

Google’s Rich Snippet Testing

Jenna Steven

May 31, 2017

SEO

No Comments

Is your site a featured snippet? If so, the benefits you’ve been receiving from double-dipping within Google’s visibility may be coming to an end. This month, Google confirmed that they are…

What is Google Attribution & How it Work?

Devon McCrossin

May 31, 2017

Boomtown Keyword

No Comments

Advances in Mobile-Local and Mapping Technology In response to the rising rate of consumers who research stores, products, restaurants, etc. online prior to visiting, Google has provided a variety of…

Protect yourself from website hacking

Sue McCrossin

May 31, 2017

Boomtown Keyword

No Comments

Website hacking is in the news every week lately. At any given second, multiple cyber attacks are launched from other countries targeting companies in the United States and other parts…

Get The Skinny On Facebook Advertising

Sue McCrossin

May 30, 2017

Social Media Marketing

No Comments

Social Media is a great touch point for potential customers and loyal users. Having said that, I need to stress one thing before you read any further. Not all industries…

Digital Marketing Trends

Categories

How to Improve User Experience (UX) for Better Search Results and Conversions

Potential Impact of the Google Review Update of April 2021

How Google Local Services Ads Steal Traffic & Line Google’s Pockets

Guidelines for Writing Search Engine Friendly Content in 2020

How to Use Digital Marketing to Announce your Business’ Grand RE-Opening

May 2020 Google Core Update Shows Google Itself Does Not Comply

ADA Compliance for Websites

Boomtown was Invited to Discover Emerging Trends in Digital Media & Marketing Communications

Tips for Better Local PPC ROI in 2020

How to Get Better Local Search Rankings

Ranking a New Website in Google

Q&A: How is Voice Search Changing SEO?

How to Create/Claim and Verify Your Bing Places Business Listing Step by Step

How to Optimize eCommerce Product Pages to Increase Sales ?

How to Recover from The March 2019 Google Core Update

Marketing on Amazon 101

Step by Step Guide to Setting Up and Optimizing Amazon Product Listings

A Complete Beginner’s Guide to Selling on Amazon

Mobile First Search Rankings

Why Is Content King? Content for Mobile, SEO, and Advertising

Google’s Got the Need for Speed… Mobile Speed That Is

Boomtown Internet Group Listed Among Top Digital Strategy Firms in Clutch

How Will Ad Blockers Change Online Advertising

How Privacy will Change Internet Advertising in 2018-19

What Are Native Ads? The R-Evolution.

Battle to Win Local Search Heats Up

Google’s Rich Snippet Testing

What is Google Attribution & How it Work?

Protect yourself from website hacking

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