Social Media Marketing Projections for 2016
2015 was the year brands and marketers truly embraced the social media frontier, investing more money in it than ever before. 2016 is set to show an even more dramatic…
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Some P’s & Q’s of B2B Content Marketing
Pay Attention to FTC Content Guidelines! Today I noticed an eMarketer article with the headline “Many B2B Marketers Not Aware of FTC Sponsored-Content Guidelines” and under the headline was a…
Read More How Will Colloquial Searches Affect SEO in 2016?
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The Rise of Voice Assisted Mobile Search Big changes to the way people search the web have already started becoming a mainstream part of our daily lives. Most smartphones and…
Read More How Do You Know You Need to Redesign Your Website?
Strategy Before Website Re-Design As an all-in-one service for SEO, digital marketing, web design, and other website needs, we get a lot of clients whose websites – to put it…
Read More Post Panda Audit and SEO Guidelines
Panda 4.0 rolled out July 17, 2015 as an algorithm update to Google’s search engine. If your site was affected by this update, or even if it was not, as…
Read More The Do’s and Don’ts of Social Media Marketing
Social Media Best and Worst Practices Recently, a number of our clients have expressed interest in running aspects of their own social media accounts. If you’ve never used social media…
Read More The Rise of Mobile Ad Spend
Mobile Advertising Spend will Increase As 2015 enters into the fourth quarter, experts are predicting that for the first time, mobile ad spend is expected to surpass desktop spending by…
Read More 12 Tools for Generating Awesome Graphics for Your Content
Recommended Graphic Tools When you’ve spent the time writing a great blog post or page that really targets your users’ needs, you want to make sure it’s getting the attention…
Read More Frequently Asked Questions about Pay-Per-Click
The FAQ’s on PPC There are many forms of online advertising, but one of the fastest growing and most successful forms is Pay-Per-Click advertising (also known as AdWords). It can…
Read More Why Having Multiple Domains Can Hurt Your Business
Duplicate Domain? Duplicate Content Nine out of ten people begin their search for both goods and services through online search engines. Your business’ presence and visibility on search engines plays…
Read More Magento or WooCommerce? Getting Started with Your e-Commerce Website
Choosing between Magento and WooCommerce? Magento and WooCommerce are two of the most common e-commerce platforms going. With a little bit of research, you’ll discover that each platform has a…
Read More Capturing the Digital Shopping Micro-Moments
Micro-Moments in Digital Shopping It’s no secret that mobile devices influence shopping decisions. Consumer studies show that shoppers use their high-end mobile device before and during a purchase. Because of…
Read More Upgraded URL’s – What’s All the Fuss?
AdWords and Upgraded URL’s Destination URL’s, Final URL’s, Upgraded URL’s, Tracking Templates? What does all this mean? If you are an AdWords advertiser, you have received plenty of notifications about…
Read More Google Penalizes Site for Improper Use of Structured Data Markup
Schema Penalties Schema markup is a type of microdata that can improve your organic search visibility, as well as content discovery on search engines. Through the use of rich snippets,…
Read More Top Mobile Ranking Factors From Google
Mobile Search Rankings A few months ago, there was a lot of hype surrounding “Mobilegeddon” as people prepared for Google’s mobile friendliness update only to be a bit flummoxed when…
Read More Google’s Self-Driving Cars Hit The Roads
Self Driving Cars As promised, the prototypes of Google’s self-driving cars have left the test track and officially hit the streets in northern California. Cruising at maximum speed of 25…
Read More Is Facebook Online Video The New YouTube?
Will Facebook Online Video Overtake YouTube? Within the last couple months, Facebook has seen a dramatic increase in its daily video streaming. Users now stream about 4 billions videos on…
Read More Catanach: Social Medias Effect on Society
Catanach: Essay on the Effect Social Media has on Society This is one of the entires this year for our scholarship. Michael Catanach, from Arizona State University, wrote about his opinion…
Read More What constitutes a good product for QVC?
QVC Cirteria Last Wednesday Jim, Linda and I were invited to tour QVC and go behind the scenes into the “green room” so that we could better understand which of…
Read More Why Google it, When you can Spotlight it?
We’ve all heard and used the (what we thought to be) timeless phrase “I don’t know, Google it.” But is that headed out the door? Earlier this week at the…
Read More What is Structured Data, and Why is it Important for SEO?
The technical definition of structured data is: data that resides in a fixed field within a record or file including data in relational databases and spreadsheets. So what does this…
Read More Google Update: ‘Now on Tap’
Google’s big reveal at their I/O developer conference was their new feature “Now on Tap”, which is a layer that will allow Android’s personal assistant to constantly analyze all of…
Read More Step by Step Guide to Setting Up Google my Business
Google My Business is an essential component for your business’ online presence. It is a platform that integrates all of Google’s features into one easy to manage interface. Information about…
Read More A Beginner’s Guide to Social Media Marketing
The biggest reason why I enjoy social media marketing work (and the same reason why I suspect many others hate it) is because it’s the opposite of a sure thing.…
Read More How to Stay Focused While Working from Home
Since Boomtown Internet Group is a digital marketing company we are able to embrace being fully digital, meaning that we all work remotely. For anyone new to working from home,…
Read More The Good News About Verizon’s AOL Deal
Weren’t you the least bit curious about the deal between AOL and Verizon? At first I could not figure out why on earth these two companies merged. While most people…
Read More Mobile Friendly Google Remarketing Scripts
Make Google Remarketing Scripts Mobile Friendly – Before April 21! If you have been working frantically to get all your client’s web pages mobile friendly according to Google’s mobile testing…
Read More Will Google’s Digital Crush ALL Other Marketing Medium?
Will Google’s Amazing Search Results Dominate Marketing? Every year the founders of Google present a letter to their shareholders describing the goals they have for the company. You can read…
Read More Google’s New Pelican Update: Webmasters Offguard
April 1 – Pelican Update? Google announced this morning that it is in the process of rolling out an entirely new update to the algorithm, this one called “Pelican.” The…
Read More The Ultimate Guide for SEO-Friendly URL & Page Structure
Why URL and Page Structure Matter If you want Google to like your site, you need to appease Panda and Penguin. Panda is for content, and Penguin is for links.…
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