Is your site a featured snippet? If so, the benefits you’ve been receiving from double-dipping within Google’s visibility may be coming to an end. This month, Google confirmed that they are…
Advances in Mobile-Local and Mapping Technology In response to the rising rate of consumers who research stores, products, restaurants, etc. online prior to visiting, Google has provided a variety of…
Website hacking is in the news every week lately. At any given second, multiple cyber attacks are launched from other countries targeting companies in the United States and other parts…
Social Media is a great touch point for potential customers and loyal users. Having said that, I need to stress one thing before you read any further. Not all industries…
The customer journey to purchase is increasingly convoluted. Potential customers view product information on many channels and even devices before they actually become a customer. The traditional “sale campaign” email,…
An Introduction to Marketing Automation The term “marketing automation” means many things. According to Marketo, one of the big marketing automation software companies, it “is a category of software that…
This blog post was updated on July 27th to reflect new information regarding the “Fred” update. Around March 9th, Google rolled out their “Fred” update. In typical Google fashion, the…
Social media can not only elevate a brand, it can help companies increase leads and ultimately sales. Companies want to take advantage of this, but many do not see a…
In today’s digital culture, it’s super easy to save or copy images from the internet using sites like Google Images, Flicker, and Pinterest for example. When people are on these…
Think of a large, iconic brand, like Pepsi. When you do a Google search on “Pepsi” you see how they own their brand in search results, on social media, and…