Tips & Trends - Page 2 of 12 - Boomtown Internet Group

Battle to Win Local Search Heats Up

June 26, 2017

The digital revolution has completely transformed the way in which consumers find, engage and make purchases with local businesses. Through websites, social media, search engines, mobile apps and review sites,…

Google’s Rich Snippet Testing

Devon McCrossin

May 31, 2017

SEO

Is your site a featured snippet? If so, the benefits you’ve been receiving from double-dipping within Google’s visibility may be coming to an end. This month, Google confirmed that they are…

What is Google Attribution & How it Work?

Devon McCrossin

May 31, 2017

Boomtown Keyword

Advances in Mobile-Local and Mapping Technology In response to the rising rate of consumers who research stores, products, restaurants, etc. online prior to visiting, Google has provided a variety of…

Protect yourself from website hacking

Sue McCrossin

May 31, 2017

Boomtown Keyword

Website hacking is in the news every week lately. At any given second, multiple cyber attacks are launched from other countries targeting companies in the United States and other parts…

Get The Skinny On Facebook Advertising

Sue McCrossin

May 30, 2017

Social Media is a great touch point for potential customers and loyal users. Having said that, I need to stress one thing before you read any further. Not all industries…

Magento Marketing Automation Software Evaluation

Sue McCrossin

April 25, 2017

Boomtown Keyword

The customer journey to purchase is increasingly convoluted. Potential customers view product information on many channels and even devices before they actually become a customer. The traditional “sale campaign” email,…

Marketing Automation and How it Benefits B2B Sales Cycles

Devon McCrossin

April 25, 2017

Content Marketing

An Introduction to Marketing Automation The term “marketing automation” means many things. According to Marketo, one of the big marketing automation software companies, it “is a category of software that…

Recovering from Google’s Fred Update: Was Your Site Affected?

Recovering from Google's Fred Update-Boomtown Internet Group

Devon McCrossin

April 25, 2017

Google Penalty Recovery

This blog post was updated on July 27th to reflect new information regarding the “Fred” update. Around March 9th, Google rolled out their “Fred” update. In typical Google fashion, the…

Boomtown’s Top Picks For You: Best Social Media Automation Tools

Sue McCrossin

April 25, 2017

Social media can not only elevate a brand, it can help companies increase leads and ultimately sales. Companies want to take advantage of this, but many do not see a…

Increase E-Commerce Conversions with Email Automation

Email Automation Campaign for E-commerces- Boomtown Internet Group

Devon McCrossin

April 4, 2017

Digital Marketing

When a user is interacting with your site’s content or browsing your products, you would consider that user a hot prospect. The last thing you would want to happen is…

One-Size Does NOT Fit All: Social Media for Business

Kristin McCrossin

February 22, 2017

When people think digital marketing, they think two things: google and social media. Within social media, most question, is the amount of work involved with social media for business worth…

How to Copyright Your Pictures

Kristin McCrossin

February 22, 2017

Boomtown Keyword, Web Design

In today’s digital culture, it’s super easy to save or copy images from the internet using sites like Google Images, Flicker, and Pinterest for example. When people are on these…

Organic vs. Paid Social Media: How to Use Social Media in 2017

Devon McCrossin

February 20, 2017

Social media marketing is no longer about promoting your brand’s content and connecting with your consumers; it has matured into an established marketing channel for remarketing, customer acquisition and retention.…

Monitor Your Brand Online – It May be Trickier than you think!

Sue McCrossin

February 20, 2017

Digital Marketing

Think of a large, iconic brand, like Pepsi. When you do a Google search on “Pepsi” you see how they own their brand in search results, on social media, and…

Take Control of Your Business’s Facebook Profiles

Kristin McCrossin

February 17, 2017

Taking control of your business’s Facebook accounts is important for several reasons: You can control the name, address, telephone, and email displayed on the profile You can post information about…

Year End Digital Marketing Recap 2016

Sue McCrossin

December 26, 2016

Digital Marketing

Last year we wrote a few blog posts where we predicted the trends to pay attention to in digital marketing for 2016 budget creation and for 2016 SEO. We’ve also…

7 Social Media Marketing Trends to Look Out For in 2017

Devon McCrossin

November 21, 2016

Boomtown Keyword,

Even though social media has only recently emerged on the digital marketer’s radar within the past several years, it’s one of the most versatile, ever-changing tools at our disposal. When…

The Importance of an Updated Disavow File After Penguin 4.0

Post Penguin 4.0- The Importance of Disavows

Devon McCrossin

November 21, 2016

Boomtown Keyword, Google Penalty Recovery

According to Google, content and backlinks are the top two factors that determine where a site ranks in organic search. Ultimately, the more relevant links you have pointing to…

10 Predictions for 2017 Digital Marketing Trends

Sue McCrossin

November 21, 2016

Boomtown Keyword, Digital Marketing

Wondering what will drive digital sales in the coming year? Ready to make decisions about what to spend 2017 marketing dollars on for the best return on investment? I’ve outlined…

Boomtown Supports CTC

Communities that Care of Greater Downingtown Fundraiser

Sue McCrossin

November 14, 2016

News

We went to a fundraising event on Saturday at the Hilton Garden Inn in Exton, PA for Communities that Care of Greater Downingtown (CTC). The organization helps facilitate communication and…

Google Search Console 404 at 10am EST Oct 26, 2016

Sue McCrossin

October 26, 2016

News

A funny thing happened when we tried to log into Google Search Console this morning – nothing! Google Search Console is down at the moment (and they didn’t even put…

Google Search Console Down!

James Hoff

October 26, 2016

Web Development

A funny thing happened when we tried to log into Google Search Console this morning – nothing! Google Search Console – a highly important tool for many webmasters and site…

Filter The Noise: Finding the Conversations You Need on Twitter with Advanced Search Techniques

Sue McCrossin

October 20, 2016

Staring at your Twitter or Hootsuite screen, watching the waterfall of conversations come in is not dissimilar to a first-time NYC tourist standing on the corner of Canal and Broadway.…

Keeping Up With the Facebook Algorithm

Devon McCrossin

October 14, 2016

Boomtown Keyword,

Facebook can either be a marketer’s best friend or worst nightmare. While Facebook has made tons of algorithm changes in recent months that have changed the way marketers spend their…

How to Build Traffic to Your Blog

Devon McCrossin

October 14, 2016

Content Marketing

Blogging is an essential part of any content marketing strategy. For B2B companies, blogging can be an effective way to build authority, be seen as an industry leader and ultimately…

14 Aspects of Technical SEO you can’t ignore after October 2016

Sue McCrossin

October 14, 2016

Boomtown Keyword, SEO

1

Even before keyword analysis and link building technical SEO has now become the number one issue for many small business websites. When a Google update happens, we get lots…

Local Links Are Important for Non-Local or Online-Only Businesses

Devon McCrossin

September 16, 2016

SEO

Not a Local Business? Local Links Should Still be a Part of Your Linking Strategy! Every company must build links to its site. Without links, even a perfectly optimized site…

Using Your Business’s Facebook Page as Your Business and Yourself

Devon McCrossin

August 23, 2016

2

Learn How to Switch from Your Personal Facebook Page to Your Business Page Like, Comment, and Share as Yourself or Your Business In this post, I’m going to walk you…

Why is it Important to Get Individual Product Reviews?

Devon McCrossin

August 22, 2016

Boomtown Keyword

So as you most likely know, Google Panda has been really cracking down on duplicate content. And if you’re a manufacturer with a website, you also probably know that it’s…

Is Guest Blogging an Effective SEO Strategy?

Is Guest Blogging Still Effective for SEO

Devon McCrossin

August 22, 2016

Content Marketing

While guest blogging originally started out as a SEO strategy used by webmasters as a way to get high quality content on their sites without having to write it themselves,…

Digital Marketing Trends

Categories

Battle to Win Local Search Heats Up

Google’s Rich Snippet Testing

What is Google Attribution & How it Work?

Protect yourself from website hacking

Magento Marketing Automation Software Evaluation

Marketing Automation and How it Benefits B2B Sales Cycles

Recovering from Google’s Fred Update: Was Your Site Affected?

Increase E-Commerce Conversions with Email Automation

How to Copyright Your Pictures

Monitor Your Brand Online – It May be Trickier than you think!

Year End Digital Marketing Recap 2016

The Importance of an Updated Disavow File After Penguin 4.0

10 Predictions for 2017 Digital Marketing Trends

Boomtown Supports CTC

Google Search Console 404 at 10am EST Oct 26, 2016

Google Search Console Down!

How to Build Traffic to Your Blog

14 Aspects of Technical SEO you can’t ignore after October 2016

Local Links Are Important for Non-Local or Online-Only Businesses

Why is it Important to Get Individual Product Reviews?

Is Guest Blogging an Effective SEO Strategy?

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