Boomtown Supports CTC
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We went to a fundraising event on Saturday at the Hilton Garden Inn in Exton, PA for Communities that Care of Greater Downingtown (CTC). The organization helps facilitate communication and…
Google Search Console 404 at 10am EST Oct 26, 2016
A funny thing happened when we tried to log into Google Search Console this morning – nothing! Google Search Console is down at the moment (and they didn’t even put…
Google Search Console Down!
A funny thing happened when we tried to log into Google Search Console this morning – nothing! Google Search Console – a highly important tool for many webmasters and site…
Filter The Noise: Finding the Conversations You Need on Twitter with Advanced Search Techniques
Staring at your Twitter or Hootsuite screen, watching the waterfall of conversations come in is not dissimilar to a first-time NYC tourist standing on the corner of Canal and Broadway.…
Keeping Up With the Facebook Algorithm
Facebook can either be a marketer’s best friend or worst nightmare. While Facebook has made tons of algorithm changes in recent months that have changed the way marketers spend their…
How to Build Traffic to Your Blog
Blogging is an essential part of any content marketing strategy. For B2B companies, blogging can be an effective way to build authority, be seen as an industry leader and ultimately…
14 Aspects of Technical SEO you can’t ignore after October 2016
Even before keyword analysis and link building technical SEO has now become the number one issue for many small business websites. When a Google update happens, we get lots…
Local Links Are Important for Non-Local or Online-Only Businesses
Not a Local Business? Local Links Should Still be a Part of Your Linking Strategy! Every company must build links to its site. Without links, even a perfectly optimized site…
Using Your Business’s Facebook Page as Your Business and Yourself
Learn How to Switch from Your Personal Facebook Page to Your Business Page Like, Comment, and Share as Yourself or Your Business In this post, I’m going to walk you…
Why is it Important to Get Individual Product Reviews?
So as you most likely know, Google Panda has been really cracking down on duplicate content. And if you’re a manufacturer with a website, you also probably know that it’s…
Is Guest Blogging an Effective SEO Strategy?
While guest blogging originally started out as a SEO strategy used by webmasters as a way to get high quality content on their sites without having to write it themselves,…
Quickly Solve Duplicate Content in a Magento Store
Google’s Panda algorithm penalizes many Magento ecommerce sites for duplicate content. Panda runs frequently with the Google search algorithm to keep similar pages out of the index. Recently we have…
Q&A: What is Brand Consistency?
The Difference Between a Good Brand and a Great Brand is consistency. A good brand is built over time and requires thought, strategy, and consistent implementation. But you don’t just…
How Do Hashtags Work?
What is a Hashtag, and How do hashtags work? Hashtags came out on Twitter in 2007, caught on, spread to all social media platforms, and changed the way people share…
Increase Revenue with Google Shopping
While there’s many ways to increase the revenue for your ecommerce store, one method that is often overlooked is the use of Google Shopping Ads (also known as Product Ads).…
Effective Content Marketing for Small Businesses
Can a small business execute effective content marketing? Most small businesses need content marketing but do not have the resources to execute effective content strategies that result in better brand…
Q&A: How is Voice Search Changing SEO?
As of last year, we know that 55% of teens and 41% of adults are already using voice search on a daily basis, and that number is only going to…
Q&A: How to Write Engaging Content
A lot of SEO’s agree that writing content is the best thing you can do right now for your website and for your brand. One of the best ways…
Q&A: Why are Local Listings Important?
When I get a new SEO campaign for a new SEO client, one of the first things I do is try to claim and optimize their local listings. And a…
Boomtown Keyword: How to Keep an Eye on What Your Competitors Are Doing
Healthy competition is good for your business because it helps you motivates you to get better. It’s all about find new opportunities and setting new goals based upon what you…
Q&A: What’s New with Google Ads?
On Tuesday, May 24 Google held a conference announcing big changes in the way ads are delivered. Google is searched trillions of times a year, and more than half of…
Boomtown Keyword: Why Does Local SEO Matter?
Local SEO is a lot different than a standard SEO campaign, and local search results are increasing and changing faster than any other searches. Local SEO provides the searcher…
Q&A: How to Fix a Google My Business Listing
Today I’m going to tackle how to fix a Google My Business listing. Sometimes a Google My Business, formally Google Maps, has an incorrect business name, contact information or…
Q&A: What Makes for a Good Landing Page?
Landing pages can, and should, be used for all of your campaign needs. A landing page can be any page that someone lands on after clicking on an online marketing…
Q&A: What is a Quality Score and How Do You Increase It?
Quality scores a number that is given to each keyword to determine how healthy or relevant your keywords, ads and landing pages are to the user experience. The…
Boomtown Keyword: How to Grow An Email List
When most people hear the words “email marketing”, they automatically think spam. While that might be the case, studies show that users are becoming more and more comfortable with email…
Q&A: How To Come Up With Social Media Content
How Do You Come Up With Social Media Content? There are about as many different ways to come up with content for social media, as there are to socialize with…
Boomtown Keyword Q&A: Sue McCrossin
Why Do We Focus on Page Metrics for Ranking? Trust in the digital world, it’s an illusive concept. And yet, most people wouldn’t buy something from a site they didn’t…
Why We Focus On Page Metrics for Ranking
Lately it seems like Google has been rolling updates to its algorithm out every Wednesday, or roughly once a week. We’ve noticed that a lot of these updates are focused…
5 PPC Cost Saving Tips
These 5 free PPC tips have been proven to help DIY PPC managers save money and garner targeted leads. (Sometimes it’s the little things that make a big difference!) 1.…