Monitor Your Brand Online – It May be Trickier than you think!
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Think of a large, iconic brand, like Pepsi. When you do a Google search on “Pepsi” you see how they own their brand in search results, on social media, and…
Take Control of Your Business’s Facebook Profiles
Taking control of your business’s Facebook accounts is important for several reasons: You can control the name, address, telephone, and email displayed on the profile You can post information about…
Year End Digital Marketing Recap 2016
Last year we wrote a few blog posts where we predicted the trends to pay attention to in digital marketing for 2016 budget creation and for 2016 SEO. We’ve also…
7 Social Media Marketing Trends to Look Out For in 2017
Even though social media has only recently emerged on the digital marketer’s radar within the past several years, it’s one of the most versatile, ever-changing tools at our disposal. When…
The Importance of an Updated Disavow File After Penguin 4.0
According to Google, content and backlinks are the top two factors that determine where a site ranks in organic search. Ultimately, the more relevant links you have pointing to…
10 Predictions for 2017 Digital Marketing Trends
Wondering what will drive digital sales in the coming year? Ready to make decisions about what to spend 2017 marketing dollars on for the best return on investment? I’ve outlined…
Boomtown Supports CTC
We went to a fundraising event on Saturday at the Hilton Garden Inn in Exton, PA for Communities that Care of Greater Downingtown (CTC). The organization helps facilitate communication and…
Google Search Console 404 at 10am EST Oct 26, 2016
A funny thing happened when we tried to log into Google Search Console this morning – nothing! Google Search Console is down at the moment (and they didn’t even put…
Google Search Console Down!
A funny thing happened when we tried to log into Google Search Console this morning – nothing! Google Search Console – a highly important tool for many webmasters and site…
Filter The Noise: Finding the Conversations You Need on Twitter with Advanced Search Techniques
Staring at your Twitter or Hootsuite screen, watching the waterfall of conversations come in is not dissimilar to a first-time NYC tourist standing on the corner of Canal and Broadway.…
Keeping Up With the Facebook Algorithm
Facebook can either be a marketer’s best friend or worst nightmare. While Facebook has made tons of algorithm changes in recent months that have changed the way marketers spend their…
How to Build Traffic to Your Blog
Blogging is an essential part of any content marketing strategy. For B2B companies, blogging can be an effective way to build authority, be seen as an industry leader and ultimately…
14 Aspects of Technical SEO you can’t ignore after October 2016
Even before keyword analysis and link building technical SEO has now become the number one issue for many small business websites. When a Google update happens, we get lots…
Local Links Are Important for Non-Local or Online-Only Businesses
Not a Local Business? Local Links Should Still be a Part of Your Linking Strategy! Every company must build links to its site. Without links, even a perfectly optimized site…
Using Your Business’s Facebook Page as Your Business and Yourself
Learn How to Switch from Your Personal Facebook Page to Your Business Page Like, Comment, and Share as Yourself or Your Business In this post, I’m going to walk you…
Why is it Important to Get Individual Product Reviews?
So as you most likely know, Google Panda has been really cracking down on duplicate content. And if you’re a manufacturer with a website, you also probably know that it’s…
Is Guest Blogging an Effective SEO Strategy?
While guest blogging originally started out as a SEO strategy used by webmasters as a way to get high quality content on their sites without having to write it themselves,…
How to Solve Duplicated Content in a Magento Store
Google’s Panda algorithm penalizes many Magento ecommerce sites for duplicate content. Panda runs frequently with the Google search algorithm to keep similar pages out of the index. Recently we…
Q&A: What is Brand Consistency?
The Difference Between a Good Brand and a Great Brand is consistency. A good brand is built over time and requires thought, strategy, and consistent implementation. But you don’t just…
How Do Hashtags Work?
What is a Hashtag, and How do hashtags work? Hashtags came out on Twitter in 2007, caught on, spread to all social media platforms, and changed the way people share…
Increase Revenue with Google Shopping
While there’s many ways to increase the revenue for your ecommerce store, one method that is often overlooked is the use of Google Shopping Ads (also known as Product Ads).…
Effective Content Marketing for Small Businesses
Can a small business execute effective content marketing? Most small businesses need content marketing but do not have the resources to execute effective content strategies that result in better brand…
Q&A: How to Write Engaging Content
A lot of SEO’s agree that writing content is the best thing you can do right now for your website and for your brand. One of the best ways…
Q&A: Why are Local Listings Important?
When I get a new SEO campaign for a new SEO client, one of the first things I do is try to claim and optimize their local listings. And a…
Boomtown Keyword: How to Keep an Eye on What Your Competitors Are Doing
Healthy competition is good for your business because it helps you motivates you to get better. It’s all about find new opportunities and setting new goals based upon what you…
Q&A: What’s New with Google Ads?
On Tuesday, May 24 Google held a conference announcing big changes in the way ads are delivered. Google is searched trillions of times a year, and more than half of…
Boomtown Keyword: Why Does Local SEO Matter?
Local SEO is a lot different than a standard SEO campaign, and local search results are increasing and changing faster than any other searches. Local SEO provides the searcher…
Q&A: How to Fix a Google My Business Listing
Today I’m going to tackle how to fix a Google My Business listing. Sometimes a Google My Business, formally Google Maps, has an incorrect business name, contact information or…
Q&A: What Makes for a Good Landing Page?
Landing pages can, and should, be used for all of your campaign needs. A landing page can be any page that someone lands on after clicking on an online marketing…
Q&A: What is a Quality Score and How Do You Increase It?
Quality scores a number that is given to each keyword to determine how healthy or relevant your keywords, ads and landing pages are to the user experience. The…