Get The Skinny On Facebook Advertising
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Social Media is a great touch point for potential customers and loyal users. Having said that, I need to stress one thing before you read any further. Not all industries…
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Magento Marketing Automation Software Evaluation
The customer journey to purchase is increasingly convoluted. Potential customers view product information on many channels and even devices before they actually become a customer. The traditional “sale campaign” email,…
Read More Marketing Automation and How it Benefits B2B Sales Cycles
An Introduction to Marketing Automation The term “marketing automation” means many things. According to Marketo, one of the big marketing automation software companies, it “is a category of software that…
Read More Recovering from Google’s Fred Update: Was Your Site Affected?
This blog post was updated on July 27th to reflect new information regarding the “Fred” update. Around March 9th, Google rolled out their “Fred” update. In typical Google fashion, the…
Read More Boomtown’s Top Picks For You: Best Social Media Automation Tools
Social media can not only elevate a brand, it can help companies increase leads and ultimately sales. Companies want to take advantage of this, but many do not see a…
Read More Increase E-Commerce Conversions with Email Automation
When a user is interacting with your site’s content or browsing your products, you would consider that user a hot prospect. The last thing you would want to happen is…
Read More One-Size Does NOT Fit All: Social Media for Business
When people think digital marketing, they think two things: google and social media. Within social media, most question, is the amount of work involved with social media for business worth…
Read More How to Copyright Your Pictures
In today’s digital culture, it’s super easy to save or copy images from the internet using sites like Google Images, Flicker, and Pinterest for example. When people are on these…
Read More Organic vs. Paid Social Media: How to Use Social Media in 2017
Social media marketing is no longer about promoting your brand’s content and connecting with your consumers; it has matured into an established marketing channel for remarketing, customer acquisition and retention.…
Read More Monitor Your Brand Online – It May be Trickier than you think!
Think of a large, iconic brand, like Pepsi. When you do a Google search on “Pepsi” you see how they own their brand in search results, on social media, and…
Read More Take Control of Your Business’s Facebook Profiles
Taking control of your business’s Facebook accounts is important for several reasons: You can control the name, address, telephone, and email displayed on the profile You can post information about…
Read More Year End Digital Marketing Recap 2016
Last year we wrote a few blog posts where we predicted the trends to pay attention to in digital marketing for 2016 budget creation and for 2016 SEO. We’ve also…
Read More 7 Social Media Marketing Trends to Look Out For in 2017
Even though social media has only recently emerged on the digital marketer’s radar within the past several years, it’s one of the most versatile, ever-changing tools at our disposal. When…
Read More The Importance of an Updated Disavow File After Penguin 4.0
According to Google, content and backlinks are the top two factors that determine where a site ranks in organic search. Ultimately, the more relevant links you have pointing to…
Read More 10 Predictions for 2017 Digital Marketing Trends
Wondering what will drive digital sales in the coming year? Ready to make decisions about what to spend 2017 marketing dollars on for the best return on investment? I’ve outlined…
Read More Boomtown Supports CTC
We went to a fundraising event on Saturday at the Hilton Garden Inn in Exton, PA for Communities that Care of Greater Downingtown (CTC). The organization helps facilitate communication and…
Read More Google Search Console 404 at 10am EST Oct 26, 2016
A funny thing happened when we tried to log into Google Search Console this morning – nothing! Google Search Console is down at the moment (and they didn’t even put…
Read More Google Search Console Down!
A funny thing happened when we tried to log into Google Search Console this morning – nothing! Google Search Console – a highly important tool for many webmasters and site…
Read More Filter The Noise: Finding the Conversations You Need on Twitter with Advanced Search Techniques
Staring at your Twitter or Hootsuite screen, watching the waterfall of conversations come in is not dissimilar to a first-time NYC tourist standing on the corner of Canal and Broadway.…
Read More Keeping Up With the Facebook Algorithm
Facebook can either be a marketer’s best friend or worst nightmare. While Facebook has made tons of algorithm changes in recent months that have changed the way marketers spend their…
Read More How to Build Traffic to Your Blog
Blogging is an essential part of any content marketing strategy. For B2B companies, blogging can be an effective way to build authority, be seen as an industry leader and ultimately…
Read More 14 Aspects of Technical SEO you can’t ignore after October 2016
Even before keyword analysis and link building technical SEO has now become the number one issue for many small business websites. When a Google update happens, we get lots…
Read More Local Links Are Important for Non-Local or Online-Only Businesses
Not a Local Business? Local Links Should Still be a Part of Your Linking Strategy! Every company must build links to its site. Without links, even a perfectly optimized site…
Read More Using Your Business’s Facebook Page as Your Business and Yourself
Learn How to Switch from Your Personal Facebook Page to Your Business Page Like, Comment, and Share as Yourself or Your Business In this post, I’m going to walk you…
Read More Why is it Important to Get Individual Product Reviews?
So as you most likely know, Google Panda has been really cracking down on duplicate content. And if you’re a manufacturer with a website, you also probably know that it’s…
Read More Is Guest Blogging an Effective SEO Strategy?
While guest blogging originally started out as a SEO strategy used by webmasters as a way to get high quality content on their sites without having to write it themselves,…
Read More How to Solve Duplicated Content in a Magento Store
Google’s Panda algorithm penalizes many Magento ecommerce sites for duplicate content. Panda runs frequently with the Google search algorithm to keep similar pages out of the index. Recently we…
Read More Q&A: What is Brand Consistency?
The Difference Between a Good Brand and a Great Brand is consistency. A good brand is built over time and requires thought, strategy, and consistent implementation. But you don’t just…
Read More How Do Hashtags Work?
What is a Hashtag, and How do hashtags work? Hashtags came out on Twitter in 2007, caught on, spread to all social media platforms, and changed the way people share…
Read More Increase Revenue with Google Shopping
While there’s many ways to increase the revenue for your ecommerce store, one method that is often overlooked is the use of Google Shopping Ads (also known as Product Ads).…
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