Long ago, in decades past, there were only three types of media: print, tv, and radio. If advertisers wanted to have a product look like it was a part of…
The digital revolution has completely transformed the way in which consumers find, engage and make purchases with local businesses. Through websites, social media, search engines, mobile apps and review sites,…
Is your site a featured snippet? If so, the benefits you’ve been receiving from double-dipping within Google’s visibility may be coming to an end. This month, Google confirmed that they are…
Advances in Mobile-Local and Mapping Technology In response to the rising rate of consumers who research stores, products, restaurants, etc. online prior to visiting, Google has provided a variety of…
Website hacking is in the news every week lately. At any given second, multiple cyber attacks are launched from other countries targeting companies in the United States and other parts…
Social Media is a great touch point for potential customers and loyal users. Having said that, I need to stress one thing before you read any further. Not all industries…
The customer journey to purchase is increasingly convoluted. Potential customers view product information on many channels and even devices before they actually become a customer. The traditional “sale campaign” email,…
An Introduction to Marketing Automation The term “marketing automation” means many things. According to Marketo, one of the big marketing automation software companies, it “is a category of software that…
This blog post was updated on July 27th to reflect new information regarding the “Fred” update. Around March 9th, Google rolled out their “Fred” update. In typical Google fashion, the…
Social media can not only elevate a brand, it can help companies increase leads and ultimately sales. Companies want to take advantage of this, but many do not see a…
When a user is interacting with your site’s content or browsing your products, you would consider that user a hot prospect. The last thing you would want to happen is…
When people think digital marketing, they think two things: google and social media. Within social media, most question, is the amount of work involved with social media for business worth…
In today’s digital culture, it’s super easy to save or copy images from the internet using sites like Google Images, Flicker, and Pinterest for example. When people are on these…
Social media marketing is no longer about promoting your brand’s content and connecting with your consumers; it has matured into an established marketing channel for remarketing, customer acquisition and retention.…
Think of a large, iconic brand, like Pepsi. When you do a Google search on “Pepsi” you see how they own their brand in search results, on social media, and…
Taking control of your business’s Facebook accounts is important for several reasons: You can control the name, address, telephone, and email displayed on the profile You can post information about…
Last year we wrote a few blog posts where we predicted the trends to pay attention to in digital marketing for 2016 budget creation and for 2016 SEO. We’ve also…
Even though social media has only recently emerged on the digital marketer’s radar within the past several years, it’s one of the most versatile, ever-changing tools at our disposal. When…
According to Google, content and backlinks are the top two factors that determine where a site ranks in organic search. Ultimately, the more relevant links you have pointing to…
Wondering what will drive digital sales in the coming year? Ready to make decisions about what to spend 2017 marketing dollars on for the best return on investment? I’ve outlined…
We went to a fundraising event on Saturday at the Hilton Garden Inn in Exton, PA for Communities that Care of Greater Downingtown (CTC). The organization helps facilitate communication and…
A funny thing happened when we tried to log into Google Search Console this morning – nothing! Google Search Console is down at the moment (and they didn’t even put…
A funny thing happened when we tried to log into Google Search Console this morning – nothing! Google Search Console – a highly important tool for many webmasters and site…
Staring at your Twitter or Hootsuite screen, watching the waterfall of conversations come in is not dissimilar to a first-time NYC tourist standing on the corner of Canal and Broadway.…
Facebook can either be a marketer’s best friend or worst nightmare. While Facebook has made tons of algorithm changes in recent months that have changed the way marketers spend their…
Blogging is an essential part of any content marketing strategy. For B2B companies, blogging can be an effective way to build authority, be seen as an industry leader and ultimately…
Even before keyword analysis and link building technical SEO has now become the number one issue for many small business websites. When a Google update happens, we get lots…
Not a Local Business? Local Links Should Still be a Part of Your Linking Strategy! Every company must build links to its site. Without links, even a perfectly optimized site…
Learn How to Switch from Your Personal Facebook Page to Your Business Page Like, Comment, and Share as Yourself or Your Business In this post, I’m going to walk you…
So as you most likely know, Google Panda has been really cracking down on duplicate content. And if you’re a manufacturer with a website, you also probably know that it’s…