Digital Marketing Trends


Organic Vs. Paid Social Media


Social media marketing is no longer about promoting your brand’s content and connecting with your consumers; it has matured into an established marketing channel for remarketing, customer acquisition and retention. The volume of content on social platforms has exploded, causing the impact of the message to become diluted.

What is Organic Social Media?

Organic social media is using free social media tools to share content and build a community. It’s about creating engaging posts and interacting with your audience, without paying for ads. While your reach may be limited, it’s a cost-effective way to connect and build brand awareness and loyalty.

What is Paid Social Media?

Paid social media is where you use advertising budgets to promote content and reach a wider audience on social media platforms. Many platforms are able to specifically target audiences of your choosing to reach the people most likely to be interested in your message.

Boomtown Internet Group is a full-service digital marketing agency. Our expert marketing managers help our clients with a wide range of services, including: mobile advertising spending, organic social media posting, and paid social media marketing. Contact us for more information about how we can help manage your social media marketing.

Improve Your Paid Social Media Marketing Strategies

Organic vs. Paid Social Media: Why You Need Both (and Why You Might Be Missing Out)

What Is Paid Social MediaRemember when paying for social media ads seemed crazy? “Why pay when it’s free?” We get it! But times have changed.

Social media platforms are no longer free advertising spaces for businesses. Organic reach (how many people see your posts without paying) has declined significantly. There’s just too much content competing for attention, and algorithm updates prioritize paid promotions.

Think of it like this: Imagine a crowded marketplace. To get people to notice your amazing product, you might need to set up a booth with eye-catching displays. Paid social media is your virtual booth, letting you stand out and reach the right audience directly.

Here’s why even small businesses should consider paid social media:

  • Target Your Ideal Customer: Laser-focus your ads to reach people most likely to be interested in your product or service. No more shouting into the void!
  • Boost Brand Awareness: Get your brand seen by a wider audience and establish yourself as a leader in your industry.
  • Drive Results: Want more website traffic, leads, or sales? Paid social can be a powerful tool to achieve your specific marketing goals.
  • Measurable Results: Unlike traditional advertising, paid social media provides clear data on how your campaigns are performing. You can see exactly what’s working and adjust accordingly.

Don’t be left behind! Paid social media offers a powerful, targeted way to reach your ideal customers and achieve real business results. As a team of professional digital marketing managers, Boomtown can help you navigate the world of paid social and develop a strategy that fits your budget and goals.

Paid Social Media: Making it Work Within Your Marketing Budget

Boomtown understands that adding a paid social media marketing channel can sound expensive, or feel daunting. But paid social media doesn’t have to break the bank, and it can be a powerful complement to your existing efforts.

Think of it like this:

  • Paid search (such as Google Ads) is fantastic for reaching people who are already actively searching for solutions like yours.
  • Paid social media allows you to target users much earlier in the buying journey – when they’re browsing, discovering new interests, and potentially open to considering your brand.

Budget Friendly Paid Social Media

Here’s why paid social media can be a budget-friendly superstar:

  • Laser-Focused Targeting: Unlike traditional advertising, you can reach highly specific audiences based on demographics, interests, behaviors, and even purchase history. This ensures your message reaches the people most likely to convert, maximizing your return on investment (ROI).
  • Measurable Results: Unlike billboards or flyers, paid social media campaigns provide clear data on clicks, engagement, and conversions. You can see exactly what’s wohrking and what’s not, allowing you to optimize your campaigns and get the most out of your budget.
  • Scalability: Start small and scale up as you see success. Paid social media allows you to adjust your budget based on your goals and performance.

Mobile Advertising SpendingMobile Advertising Spending in Paid Social Media

With mobile devices becoming the dominant way people access social media, paid social media advertising is particularly well-positioned to reach your target audience. Mobile ad spend is expected to continue growing, making it an essential part of any comprehensive marketing strategy. Contact the digital advertising experts of Boomtown to discuss your brand’s marketing strategy and mobile advertising spending.


Unlocking the Power of Paid Social Media with Boomtown

Integrating paid social media marketing into your digital marketing strategy doesn’t have to be a complex process. As a team of digital marketing managers, Boomtown can help you:

  • Identify the right social platforms for your target audience.
  • Craft targeted ad campaigns that resonate with your ideal customers.
  • Set realistic budgets and track key metrics to ensure maximum ROI.

Let’s chat about organic vs paid social media strategies, and how Boomtown can help make paid social media marketing work for your business, without stretching your marketing budget thin.