Q&A: What Makes for a Good Landing Page?
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Landing pages can, and should, be used for all of your campaign needs. A landing page can be any page that someone lands on after clicking on an online marketing…
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Q&A: What is a Quality Score and How Do You Increase It?
Quality scores a number that is given to each keyword to determine how healthy or relevant your keywords, ads and landing pages are to the user experience. The…
Read MoreBoomtown Keyword: How to Grow An Email List
When most people hear the words “email marketing”, they automatically think spam. While that might be the case, studies show that users are becoming more and more comfortable with email…
Read MoreQ&A: How To Come Up With Social Media Content
How Do You Come Up With Social Media Content? There are about as many different ways to come up with content for social media, as there are to socialize with…
Read MoreBoomtown Keyword Q&A: Sue McCrossin
Why Do We Focus on Page Metrics for Ranking? Trust in the digital world, it’s an illusive concept. And yet, most people wouldn’t buy something from a site they didn’t…
Read MoreWhy We Focus On Page Metrics for Ranking
Lately it seems like Google has been rolling updates to its algorithm out every Wednesday, or roughly once a week. We’ve noticed that a lot of these updates are focused…
Read More5 PPC Cost Saving Tips
These 5 free PPC tips have been proven to help DIY PPC managers save money and garner targeted leads. (Sometimes it’s the little things that make a big difference!) 1.…
Read MoreBoomtown Keyword Q&A: Melissa Howe
How long does it take to see results from SEO? The typical answer to that question is 4 to 6 months. However, you should in mind that the biggest factor…
Read MoreBoomtown Keyword Q&A: Megan Kelly
When does it make sense to spend money on social media? The answer to this question, to put it simply, is always. Social media is just like any other marketing…
Read MoreContent Marketing & Distribution
What is and How Will Businesses be Using Content Marketing in 2016? According to the Content Marketing Institute content marketing is a strategic marketing approach focused on creating and distributing…
Read MoreIntroducing Boomtown Keyword!
2016 is already shaping up to be a big year for Boomtown. We’ve just launched our brand new website and we’re excited to announce our new video blog…
Read MoreSocial Media Tips to Improve Your Brand in 2016
Everyone and their grandmother likes to give tips on how to use social media – it’s become such an integrated part of our lives that people believe themselves to be…
Read More2016 Graphic Design Trends
There are a few new graphic and video trends for 2016 that will help set your site apart and enhance the user experience. After all, we all want our website…
Read MoreSEO Trends in 2016: Easy 3C Approach for Success
By now I’m sure that you have already read articles that explore SEO trends for 2016, however I promise that my post will be concise, and include my thoughts and…
Read More8 Guidelines for Planning your 2016 Marketing Budget
With only a few weeks until the New Year, it is time for marketers to review what worked last year and to plan where to spend marketing dollars for the…
Read MorePPC Resolution…Are You Ready?
In review, 2015 turned out to be a very interesting year digitally. Although many advertisers didn’t plan on increasing their PPC budgets in 2015 and predicted sticking with the proven…
Read MoreThe Value of Video Marketing
It’s no secret that video marketing has become a larger component of major companies’ marketing strategies; this year alone video marketing has exploded in a big way. Video now accounts…
Read MoreWhy You Can’t Solely Rely Upon Google Keyword Planner for Keyword Research
Last week on Facebook, we shared an interesting article by Russ Jones about Google Keyword Planner (KWP). Jones discussed 4 “dirty secrets” that unveiled the keyword tool’s inaccuracies. But before…
Read MoreSocial Media Marketing Projections for 2016
2015 was the year brands and marketers truly embraced the social media frontier, investing more money in it than ever before. 2016 is set to show an even more dramatic…
Read MoreSome P’s & Q’s of B2B Content Marketing
Pay Attention to FTC Content Guidelines! Today I noticed an eMarketer article with the headline “Many B2B Marketers Not Aware of FTC Sponsored-Content Guidelines” and under the headline was a…
Read MoreHow Will Colloquial Searches Affect SEO in 2016?
The Rise of Voice Assisted Mobile Search Big changes to the way people search the web have already started becoming a mainstream part of our daily lives. Most smartphones and…
Read MoreHow Do You Know You Need to Redesign Your Website?
Strategy Before Website Re-Design As an all-in-one service for SEO, digital marketing, web design, and other website needs, we get a lot of clients whose websites – to put it…
Read MorePost Panda Audit and SEO Guidelines
Panda 4.0 rolled out July 17, 2015 as an algorithm update to Google’s search engine. If your site was affected by this update, or even if it was not, as…
Read MoreThe Do’s and Don’ts of Social Media Marketing
Social Media Best and Worst Practices Recently, a number of our clients have expressed interest in running aspects of their own social media accounts. If you’ve never used social media…
Read MoreThe Rise of Mobile Ad Spend
Mobile Advertising Spend will Increase As 2015 enters into the fourth quarter, experts are predicting that for the first time, mobile ad spend is expected to surpass desktop spending by…
Read More12 Tools for Generating Awesome Graphics for Your Content
Recommended Graphic Tools When you’ve spent the time writing a great blog post or page that really targets your users’ needs, you want to make sure it’s getting the attention…
Read MoreFrequently Asked Questions about Pay-Per-Click
The FAQ’s on PPC There are many forms of online advertising, but one of the fastest growing and most successful forms is Pay-Per-Click advertising (also known as AdWords). It can…
Read MoreWhy Having Multiple Domains Can Hurt Your Business
Duplicate Domain? Duplicate Content Nine out of ten people begin their search for both goods and services through online search engines. Your business’ presence and visibility on search engines plays…
Read MoreMagento or WooCommerce? Getting Started with Your e-Commerce Website
Choosing between Magento and WooCommerce? Magento and WooCommerce are two of the most common e-commerce platforms going. With a little bit of research, you’ll discover that each platform has a…
Read MoreCapturing the Digital Shopping Micro-Moments
Micro-Moments in Digital Shopping It’s no secret that mobile devices influence shopping decisions. Consumer studies show that shoppers use their high-end mobile device before and during a purchase. Because of…
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