Q&A: What is Brand Consistency?
The Difference Between a Good Brand and a Great Brand is consistency. A good brand is built over time and requires thought, strategy, and consistent implementation. But you don’t just…
Read More Digital Marketing Trends
How Do Hashtags Work?
What is a Hashtag, and How do hashtags work? Hashtags came out on Twitter in 2007, caught on, spread to all social media platforms, and changed the way people share…
Read More Increase Revenue with Google Shopping
While there’s many ways to increase the revenue for your ecommerce store, one method that is often overlooked is the use of Google Shopping Ads (also known as Product Ads).…
Read More Effective Content Marketing for Small Businesses
Can a small business execute effective content marketing? Most small businesses need content marketing but do not have the resources to execute effective content strategies that result in better brand…
Read More Q&A: How to Write Engaging Content
A lot of SEO’s agree that writing content is the best thing you can do right now for your website and for your brand. One of the best ways…
Read More Q&A: Why are Local Listings Important?
When I get a new SEO campaign for a new SEO client, one of the first things I do is try to claim and optimize their local listings. And a…
Read More Boomtown Keyword: How to Keep an Eye on What Your Competitors Are Doing
Healthy competition is good for your business because it helps you motivates you to get better. It’s all about find new opportunities and setting new goals based upon what you…
Read More Q&A: What’s New with Google Ads?
On Tuesday, May 24 Google held a conference announcing big changes in the way ads are delivered. Google is searched trillions of times a year, and more than half of…
Read More Boomtown Keyword: Why Does Local SEO Matter?
1 Comment
Local SEO is a lot different than a standard SEO campaign, and local search results are increasing and changing faster than any other searches. Local SEO provides the searcher…
Read More Q&A: How to Fix a Google My Business Listing
Today I’m going to tackle how to fix a Google My Business listing. Sometimes a Google My Business, formally Google Maps, has an incorrect business name, contact information or…
Read More Q&A: What Makes for a Good Landing Page?
Landing pages can, and should, be used for all of your campaign needs. A landing page can be any page that someone lands on after clicking on an online marketing…
Read More Q&A: What is a Quality Score and How Do You Increase It?
Quality scores a number that is given to each keyword to determine how healthy or relevant your keywords, ads and landing pages are to the user experience. The…
Read More Boomtown Keyword: How to Grow An Email List
When most people hear the words “email marketing”, they automatically think spam. While that might be the case, studies show that users are becoming more and more comfortable with email…
Read More Q&A: How To Come Up With Social Media Content
How Do You Come Up With Social Media Content? There are about as many different ways to come up with content for social media, as there are to socialize with…
Read More Boomtown Keyword Q&A: Sue McCrossin
Why Do We Focus on Page Metrics for Ranking? Trust in the digital world, it’s an illusive concept. And yet, most people wouldn’t buy something from a site they didn’t…
Read More Why We Focus On Page Metrics for Ranking
Lately it seems like Google has been rolling updates to its algorithm out every Wednesday, or roughly once a week. We’ve noticed that a lot of these updates are focused…
Read More 5 PPC Cost Saving Tips
These 5 free PPC tips have been proven to help DIY PPC managers save money and garner targeted leads. (Sometimes it’s the little things that make a big difference!) 1.…
Read More Boomtown Keyword Q&A: Melissa Howe
How long does it take to see results from SEO? The typical answer to that question is 4 to 6 months. However, you should in mind that the biggest factor…
Read More Boomtown Keyword Q&A: Megan Kelly
When does it make sense to spend money on social media? The answer to this question, to put it simply, is always. Social media is just like any other marketing…
Read More Content Marketing & Distribution
What is and How Will Businesses be Using Content Marketing in 2016? According to the Content Marketing Institute content marketing is a strategic marketing approach focused on creating and distributing…
Read More Introducing Boomtown Keyword!
2016 is already shaping up to be a big year for Boomtown. We’ve just launched our brand new website and we’re excited to announce our new video blog…
Read More Social Media Tips to Improve Your Brand in 2016
Everyone and their grandmother likes to give tips on how to use social media – it’s become such an integrated part of our lives that people believe themselves to be…
Read More 2016 Graphic Design Trends
There are a few new graphic and video trends for 2016 that will help set your site apart and enhance the user experience. After all, we all want our website…
Read More SEO Trends in 2016: Easy 3C Approach for Success
By now I’m sure that you have already read articles that explore SEO trends for 2016, however I promise that my post will be concise, and include my thoughts and…
Read More 8 Guidelines for Planning your 2016 Marketing Budget
With only a few weeks until the New Year, it is time for marketers to review what worked last year and to plan where to spend marketing dollars for the…
Read More PPC Resolution…Are You Ready?
In review, 2015 turned out to be a very interesting year digitally. Although many advertisers didn’t plan on increasing their PPC budgets in 2015 and predicted sticking with the proven…
Read More The Value of Video Marketing
It’s no secret that video marketing has become a larger component of major companies’ marketing strategies; this year alone video marketing has exploded in a big way. Video now accounts…
Read More Why You Can’t Solely Rely Upon Google Keyword Planner for Keyword Research
Last week on Facebook, we shared an interesting article by Russ Jones about Google Keyword Planner (KWP). Jones discussed 4 “dirty secrets” that unveiled the keyword tool’s inaccuracies. But before…
Read More Social Media Marketing Projections for 2016
2015 was the year brands and marketers truly embraced the social media frontier, investing more money in it than ever before. 2016 is set to show an even more dramatic…
Read More Some P’s & Q’s of B2B Content Marketing
Pay Attention to FTC Content Guidelines! Today I noticed an eMarketer article with the headline “Many B2B Marketers Not Aware of FTC Sponsored-Content Guidelines” and under the headline was a…
Read More