Boomtown Keyword Q&A: Megan Kelly
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When does it make sense to spend money on social media? The answer to this question, to put it simply, is always. Social media is just like any other marketing…
Content Marketing & Distribution
What is and How Will Businesses be Using Content Marketing in 2016? According to the Content Marketing Institute content marketing is a strategic marketing approach focused on creating and distributing…
Introducing Boomtown Keyword!
2016 is already shaping up to be a big year for Boomtown. We’ve just launched our brand new website and we’re excited to announce our new video blog…
Social Media Tips to Improve Your Brand in 2016
Everyone and their grandmother likes to give tips on how to use social media – it’s become such an integrated part of our lives that people believe themselves to be…
2016 Graphic Design Trends
There are a few new graphic and video trends for 2016 that will help set your site apart and enhance the user experience. After all, we all want our website…
SEO Trends in 2016: Easy 3C Approach for Success
By now I’m sure that you have already read articles that explore SEO trends for 2016, however I promise that my post will be concise, and include my thoughts and…
8 Guidelines for Planning your 2016 Marketing Budget
With only a few weeks until the New Year, it is time for marketers to review what worked last year and to plan where to spend marketing dollars for the…
PPC Resolution…Are You Ready?
In review, 2015 turned out to be a very interesting year digitally. Although many advertisers didn’t plan on increasing their PPC budgets in 2015 and predicted sticking with the proven…
The Value of Video Marketing
It’s no secret that video marketing has become a larger component of major companies’ marketing strategies; this year alone video marketing has exploded in a big way. Video now accounts…
Why You Can’t Solely Rely Upon Google Keyword Planner for Keyword Research
Last week on Facebook, we shared an interesting article by Russ Jones about Google Keyword Planner (KWP). Jones discussed 4 “dirty secrets” that unveiled the keyword tool’s inaccuracies. But before…
Social Media Marketing Projections for 2016
2015 was the year brands and marketers truly embraced the social media frontier, investing more money in it than ever before. 2016 is set to show an even more dramatic…
Some P’s & Q’s of B2B Content Marketing
Pay Attention to FTC Content Guidelines! Today I noticed an eMarketer article with the headline “Many B2B Marketers Not Aware of FTC Sponsored-Content Guidelines” and under the headline was a…
How Will Colloquial Searches Affect SEO in 2016?
The Rise of Voice Assisted Mobile Search Big changes to the way people search the web have already started becoming a mainstream part of our daily lives. Most smartphones and…
How Do You Know You Need to Redesign Your Website?
Strategy Before Website Re-Design As an all-in-one service for SEO, digital marketing, web design, and other website needs, we get a lot of clients whose websites – to put it…
Post Panda Audit and SEO Guidelines
Panda 4.0 rolled out July 17, 2015 as an algorithm update to Google’s search engine. If your site was affected by this update, or even if it was not, as…
The Do’s and Don’ts of Social Media Marketing
Social Media Best and Worst Practices Recently, a number of our clients have expressed interest in running aspects of their own social media accounts. If you’ve never used social media…
The Rise of Mobile Ad Spend
Mobile Advertising Spend will Increase As 2015 enters into the fourth quarter, experts are predicting that for the first time, mobile ad spend is expected to surpass desktop spending by…
12 Tools for Generating Awesome Graphics for Your Content
Recommended Graphic Tools When you’ve spent the time writing a great blog post or page that really targets your users’ needs, you want to make sure it’s getting the attention…
Frequently Asked Questions about Pay-Per-Click
The FAQ’s on PPC There are many forms of online advertising, but one of the fastest growing and most successful forms is Pay-Per-Click advertising (also known as AdWords). It can…
Why Having Multiple Domains Can Hurt Your Business
Duplicate Domain? Duplicate Content Nine out of ten people begin their search for both goods and services through online search engines. Your business’ presence and visibility on search engines plays…
Magento or WooCommerce? Getting Started with Your e-Commerce Website
Choosing between Magento and WooCommerce? Magento and WooCommerce are two of the most common e-commerce platforms going. With a little bit of research, you’ll discover that each platform has a…
Capturing the Digital Shopping Micro-Moments
Micro-Moments in Digital Shopping It’s no secret that mobile devices influence shopping decisions. Consumer studies show that shoppers use their high-end mobile device before and during a purchase. Because of…
The Benefits of Social Networking by Halley Lewis
This was an entry for our scholarship competition from this year. Halley Lewis: The benefits of social networking and society. Nine years have passed since I have seen my best…
Vang: Consumer expectations for Ecommerce
This was an entry for our scholarship competition this year. La Vang: Consumer expectations for Ecommerce Ecommerce has come a long way in business. Companies thrive on providing products or…
Upgraded URL’s – What’s All the Fuss?
AdWords and Upgraded URL’s Destination URL’s, Final URL’s, Upgraded URL’s, Tracking Templates? What does all this mean? If you are an AdWords advertiser, you have received plenty of notifications about…
Ortiz: Social Networking and Society
Cristian Ortiz: Social networking and society. This was an entry for our scholarship competition this year. Is social networking good or bad for society and why? Social networking has been…
Google Penalizes Site for Improper Use of Structured Data Markup
Schema Penalties Schema markup is a type of microdata that can improve your organic search visibility, as well as content discovery on search engines. Through the use of rich snippets,…
Sayles: Access the World from Your Fingertips
Priscilla Sayles, from Peninsula College, on Eccomerce This is one of the entries to our scholarship competition this year. Access To The World From Your Fingertips The world has been taken…
Top Mobile Ranking Factors From Google
Mobile Search Rankings A few months ago, there was a lot of hype surrounding “Mobilegeddon” as people prepared for Google’s mobile friendliness update only to be a bit flummoxed when…
Atchisson: Social Media and Society
Atchisson: Essay on Social Media and Society Amy Atchisson, from Southern Illinois University – Carbondale, was on of our entries for this years scholarship competition. Amy wrote about the effect social…