Digital Marketing Trends

The Difference Between a Good Brand and a Great Brand is consistency. A good brand is built over time and requires thought, strategy, and consistent implementation. But you don’t just…

How Do Hashtags Work?

Kristin McCrossin

July 18, 2016

What is a Hashtag, and How do hashtags work? Hashtags came out on Twitter in 2007, caught on, spread to all social media platforms, and changed the way people share…

Increase Revenue with Google Shopping

July 18, 2016

While there’s many ways to increase the revenue for your ecommerce store, one method that is often overlooked is the use of Google Shopping Ads (also known as Product Ads).…

Effective Content Marketing for Small Businesses

June 20, 2016

Content Marketing

Can a small business execute effective content marketing? Most small businesses need content marketing but do not have the resources to execute effective content strategies that result in better brand…

Q&A: How to Write Engaging Content

June 20, 2016

A lot of SEO’s agree that writing content is the best thing you can do right now for your website and for your brand. One of the best ways…

Q&A: Why are Local Listings Important?

May 31, 2016

When I get a new SEO campaign for a new SEO client, one of the first things I do is try to claim and optimize their local listings. And a…

Boomtown Keyword: How to Keep an Eye on What Your Competitors Are Doing

May 31, 2016

Healthy competition is good for your business because it helps you motivates you to get better. It’s all about find new opportunities and setting new goals based upon what you…

Q&A: What’s New with Google Ads?

May 25, 2016

News

On Tuesday, May 24 Google held a conference announcing big changes in the way ads are delivered. Google is searched trillions of times a year, and more than half of…

Boomtown Keyword: Why Does Local SEO Matter?

April 25, 2016

SEO

1

Local SEO is a lot different than a standard SEO campaign, and local search results are increasing and changing faster than any other searches. Local SEO provides the searcher…

Q&A: How to Fix a Google My Business Listing

April 25, 2016

SEO

Today I’m going to tackle how to fix a Google My Business listing. Sometimes a Google My Business, formally Google Maps, has an incorrect business name, contact information or…

Q&A: What Makes for a Good Landing Page?

James Hoff

April 25, 2016

Web Development

Landing pages can, and should, be used for all of your campaign needs. A landing page can be any page that someone lands on after clicking on an online marketing…

Q&A: What is a Quality Score and How Do You Increase It?

April 25, 2016

Paid Search

Quality scores a number that is given to each keyword to determine how healthy or relevant your keywords, ads and landing pages are to the user experience. The…

Boomtown Keyword: How to Grow An Email List

March 28, 2016

When most people hear the words “email marketing”, they automatically think spam. While that might be the case, studies show that users are becoming more and more comfortable with email…

Q&A: How To Come Up With Social Media Content

March 28, 2016

How Do You Come Up With Social Media Content? There are about as many different ways to come up with content for social media, as there are to socialize with…

Boomtown Keyword Q&A: Sue McCrossin

March 28, 2016

Why Do We Focus on Page Metrics for Ranking? Trust in the digital world, it’s an illusive concept. And yet, most people wouldn’t buy something from a site they didn’t…

Why We Focus On Page Metrics for Ranking

February 16, 2016

Lately it seems like Google has been rolling updates to its algorithm out every Wednesday, or roughly once a week. We’ve noticed that a lot of these updates are focused…

January 27, 2016

Everyone and their grandmother likes to give tips on how to use social media – it’s become such an integrated part of our lives that people believe themselves to be…

2016 Graphic Design Trends

Kristin McCrossin

January 26, 2016

Web Design

There are a few new graphic and video trends for 2016 that will help set your site apart and enhance the user experience. After all, we all want our website…

SEO Trends in 2016: Easy 3C Approach for Success

Google Vs facebook Vs bing vs duckduckgo

Priyo Mukherjee

January 8, 2016

Digital Marketing, SEO

2

By now I’m sure that you have already read articles that explore SEO trends for 2016, however I promise that my post will be concise, and include my thoughts and…

8 Guidelines for Planning your 2016 Marketing Budget

December 21, 2015

With only a few weeks until the New Year, it is time for marketers to review what worked last year and to plan where to spend marketing dollars for the…

PPC Resolution…Are You Ready?

Priyo Mukherjee

December 18, 2015

In review, 2015 turned out to be a very interesting year digitally. Although many advertisers didn’t plan on increasing their PPC budgets in 2015 and predicted sticking with the proven…

The Value of Video Marketing

December 17, 2015

It’s no secret that video marketing has become a larger component of major companies’ marketing strategies; this year alone video marketing has exploded in a big way. Video now accounts…

Why You Can’t Solely Rely Upon Google Keyword Planner for Keyword Research

December 15, 2015

SEO

3

Last week on Facebook, we shared an interesting article by Russ Jones about Google Keyword Planner (KWP). Jones discussed 4 “dirty secrets” that unveiled the keyword tool’s inaccuracies. But before…

Social Media Marketing Projections for 2016

December 9, 2015