Digital Marketing Trends


Search Engine Optimization (Seo)

The Yoast Plugin for WordPress SEO


Yoast Features and Review

Boomtown uses the All-in-One Yoast plugin—a good option that is capable of performing the basic SEO functions necessary for a blog. After our upgrade to the All-in-One SEO Pro plugin fell short of expectations, Boomtown programmers discovered Yoast as an alternative SEO solution for WordPress blogs. We’re impressed with Yoast’s SEO titles, XML sitemaps, breadcrumbs, meta descriptions, and other features. Yoast serves as a complete “all-in-one” SEO solution for WordPress blogs and boasts a huge list of available features.

Here are a few of the Yoast plugin’s features and abilities

• You can do a full page analysis of functionality to determine what to do further for SEO optimization. This includes content, headings, images, and page titles.
• Taxonomy (i.e. custom category and tag) creation as well as title and meta description support.
• Improved canonical support, including taxonomy archives, posts, and pages.
• Google search result snippet previews (your editors will be able to improve SEO in a glance).

• The ability to change post title and meta description box content—the Yoast plugin makes it easy to adjust these on a post-per-post basis.
• You can perform an OnPage SEO analysis with the Linkedex page analysis library.
• It’s easy to configure meta robots—Yoast makes it simple to add noodp and noydir meta tags
• You’re able to do focus keyword testing. • Yoast provides an optional box for focus keywords—enter the keyword or terms you’d like to focus on and it’ll automatically display a list of locations the keyword is present. You have the option to then edit this post so that keywords are in place correctly.

• It’s easy to verify blog ownership on Yahoo, Google, and Bing webmaster tools
• It’s also simple to “no index” or “no follow” pages, or archives and any taxonomies you’d like.
• Yoast makes it simple to configure your header and RSS footer.
• Breadcrumb support and configurable breadcrumb titles
• Permalink cleanups
• .htac access and a convenient robots.txt editor.

XML sitemap creation

is one of the most important features—Yoast makes it possible to include images, custom taxonomy support, and noindexed posts (they won’t show up but can, if you’d prefer). This feature is lacking in other similar SEO plugins for WordPress. Enable XML functionality and create your own sitemap easily with Yoast. This feature is one of the main reasons we’re interested in the Yoast plugin. The overall goal of the Yoast plugin is to combine all important aspects of SEO into a powerful plugin, making it easy to perform specific tasks or create multiple addons. The interface is easy to use and implementing Yoast’s many features is simple. We look forward to experimenting with the Yoast plugin to our own WordPress blog and sharing with our clients if it’s successful.