SEO Trends in 2016: Easy 3C Approach for Success

By now I’m sure that you have already read articles that explore SEO trends for 2016, however I promise that my post will be concise, and include my thoughts and predictions for what will help your SEO Trends in 2016.
First, I would like to say that Organic SEO will never die and will remain in full swing as long as search engines (in any form) still exist. It would be suicidal for a search engine to try to kill SEO because users do not want to see only ads in their search results. Search engines are working to improve the quality of their search results, in order to provide a better user experience. Google’s Executive Chairman Eric Schmidt confirmed that when he said, “We built Google for users, not websites ”.
Okay, let’s look at this a different way. After less than two decades, digital marketing is projected to comprise 30% of company’s overall marking budget in the coming year, while surpassing all other marketing media except TV. After much research our CEO, Sue McCrossin, wrote a detailed blog post, in which she projects that digital marketing budgets will continue to grow to 35% by 2019. SEO budgets will account for 10% of the overall digital marketing budget, and content marketing will account for 25%. Since SEO has very good return on investment, its budget will increase not only in 2016, but also will continue to increase for years to come.
Both SEO and Google are in their teenage years. Therefore after making their childhood mistakes, they are becoming more mature and now offer their users better results. For example, Google has personalized search results based on user’s interests. Google did this to survive.
Yes you are reading it right, Google’s Survival Plan. I am fairly certain that Google has made its recent updates as a way to remain at the top of the chart while suppressing its biggest competitors, Facebook’s Graph Search and DuckDuckGo. Mark Zuckerberg said, “Graph Search is designed to take a precise query and return to you the answer… not links to other places that might take you to the answer.” If Facebook has no result in Graph Search, it will show results from Bing. On the other hand, for search engine users who are concerned with privacy, DuckDuckGo provides better results without compromising personal privacy.
Therefore Google wants to offer a personalized search result that will keep users happy. Let’s take a quick look at previous major Google updates.
As promised, I won’t make this blog post too long! For further reading, here is an excellent post explaining Panda, Penguin, Hummingbird and pigeon updates by Neil Patel. If you take a deeper look into these updates, you will notice that Google wants to make search results better. This process will continue in 2016.
In reference to SEO, “Honestly Is the Best Policy!” If nothing else, make sure your website offers your user the following 3C’s and you will succeed:
Let’s explore the essential 3C’s a little more:
If you think I missed anything which may play a significance role in 2016, or have any question or feedback, please let me know in a comment below.
2 Comments. Leave new
Its an excellent piece of information. very crisp. Cheers to your team.
nice concept of 3C