Email campaign management services can give you one of the best returns on your marketing investment dollars. If you have something to sell, a cause to promote, or a service to provide, e-mail marketing will work for you. All you need to do is create quality, content-rich emails and send them to those on your email list. For businesses located near Philadelphia, email marketing allows you to get your message to your local audience while saving time and money. We can help you make the most of your email marketing efforts, improve the quality of your email campaigns, and optimize the content and design of your web pages by helping you:
- Create custom email templates
- Setting up e-mail automation software & tagging
- Grow opted-in e-mail lists
- E-mail personalization
- Setting up customer journeys & segmentation of email lists
- Schedule e-mails for best response
- Create e-mail content & ads
- Campaign analysis
Strategic Email Campaign Planning
We are experts in email marketing campaign services, and our team will ensure that you’re maximizing the power of your email list. We use data-driven case studies from industry-trusted sources and your own analytics to provide strategic insight on the timing and content of your email blasts. It is crucial to send your target audience highly engaging emails at a time when they are most likely to read them. In many cases, we recommend segmentation and specific customer journeys to personalize emails for a better return on investment.
Boomtown Internet Group email campaign management services include everything from content creation, asset email launches to entice new people to joint the email list, drip campaigns designed to help people through the sales cycle to email nurturing through highly personal emails and analytics based reporting.
Using Lead-generation Assets to Improve Email Lists
Lead-generation assets such as eBooks, surveys and white papers can help grow your email lists with highly targeted contacts. Getting these assets in front of the right audience requires a combination of advertising, social media, and email promotion, as well as a landing page that converts. We’ll help you through the strategy, creation, campaigns, and analysis of the results of your asset lead-generation emails. We’ll show you how you can increase your lead-generation using downloadable assets.
Boomtown’s Automated Email Creation and Setup
We have experience tagging data and synchronizing customer email lists with CRM software for better measurement and analysis of campaign success. Additionally, automatic email replies can actually personalize the user experience, especially when used with proper email list segmentation, respecting the users’ preference on email frequency and content.
Create and Manage Drip Email Campaigns
Email drip campaigns are effective in managing the customer journey along the path to increased sales. Email drip campaigns can include downloads, specific actions that take place in a sequence depending on variables along the way, incentives for new users to become brand advocates and frequent reminders to encourage the lasting relationship you establish with the people on your email lists. We can suggest the right automation software, create email drip campaigns for your needs, and help you analyze and manage these email drip campaigns.
Optimizing Content in Email Campaign Management
We look at whether the content assets you have created resonate with your target audience and why. We then either work with you to recreate assets or refine your email campaigns to improve results if you engage us with our email campaign management services.
In our blog, we have many articles posted on best practices for email marketing, and some case studies on successful email campaigns. If you want to talk to one of our experienced representatives about email marketing campaign management services in the Philadelphia Area, please give us a call, or email us through our contact form.