As of last year, we know that 55% of teens and 41% of adults are already using voice search on a daily basis, and that number is only going to continue to grow. Voice chatting and search are faster, hands-free and lets you multi-task and as technology continues to advance is becoming more and more reliable and accurate. Just two years ago the word rate error was over 20% compared to the 8% is it today. But user don’t type the way they speak, especially when typing search queries. If I’m trying to search about the weather most likely I would type something like “weather Philly,” but if I’m using voice search I most likely will say something like “What’s the weather like in Philly?” Which raises the question of how will voice search change SEO and as marketers in what ways do we need to alter our SEO techniques to adapt to the mobile age.
The most important thing is to create content that is written in a natural conversational way. While text searches seem to be typically 2-3 words, voice search tend to be conversational and longer. Studies have shown that conversational search queries performed by voice search typically don’t use keywords by rather ask “who, what, where, why and how” questions. If you are looking to start preparing your site your voice search queries, you should: Start focusing on long tail keywords, create content in a FAQ strategy and write in a conversational way.
Check out our other Q&A videos and stay tuned for many more to come. I’m Jenna Steven and this has been another edition of Boomtown Keyword.