So as you most likely know, Google Panda has been really cracking down on duplicate content. And if you’re a manufacturer with a website, you also probably know that it’s next to impossible to get rid of all of your duplicate content because your distributors like to copy what’s on your website.
And while there’s not a whole lot you can really do about that, it is messing with your rankings, so a really great way to get around that is to get people to review your product. Most distributors won’t copy reviews from your website, and reviews can make for some really great unique content. Especially if the reviews are optimized and use really good SEO language.
It’s also a great idea to add a question and answer section to your site, a lot like Amazon does, so people can ask questions about your products and you can respond. And most of your distributors won’t copy that sort of content either. So reviews, apart from making your store look really great and credible, are also an awesome way to combat duplicate content issues and make your website unique and user friendly.