What This Means for Content Owners
Google Hummingbird makes use of all of Google’s technologies such as PageRank, Panda, Penguin, and Knowledge Graph and performs deep analysis to better understand the meaning of the words in a user’s query. This means that any drops in traffic to a website will not be a result of the content being malformed, but simply that Hummingbird’s algorithms have determined that a competitor’s site is a better, higher quality match for the specific queries.
Boomtown IG will work with content owners to better understand how Hummingbird is affecting their traffic. This will sometimes mean rewriting content or it may mean refocusing other content, but the end result is that content will more closely match the queries used by searchers, and thus more organic traffic will reach the desired pages. This content optimization, along with other forms of SEO and Panda/Penguin mitigation techniques, form the foundations of BoomTown’s SEO toolbox.