80 percent of Internet users, or about 93 million Americans, have searched for a health-related topic online, according to a June 2019 study by the Pew Internet & American Life Project. Healthcare SEO for medical practices will allow your health related business to increase visitors who find you organically, or without paid ads.
Healthcare SEO allows you to:
- Get more website traffic with better placement on search engines
- Be found on search engines for many search terms including specific symptoms, treatments, and words like “best”
- Be found on both desktop and mobile devices so potential clients can find you wherever and whenever they search
Why Use SEO for Medial Practices or Medical Device Companies?
By following Google guidelines and best practices, and working hard to improve your online reputation and mentions of your employees and services, your site will organically show higher in the search results from Google, Bing and other search engines. Search Engine Optimization, or SEO, is this process, if done correctly. Google often updates its algorithms for ranking and it is important to have a partner to help with SEO that not only understands digital marketing and SEO but also has a good understanding of patient privacy and other health related issues.
What Makes a Good Healthcare or Medical Practice SEO Strategy?
Constant monitoring of the changing search landscape and competition is essential for healthcare SEO. That’s where we come in. We have years of experience in website maintenance for SEO and understand that frequent changes are often necessary. Our SEO strategies are flexible and change based on the data we monitor and your results.
Our medical SEO services include:
Content on Your Web Pages and Blog
Google rewards pages with unique up-to-date content that answers all the questions a potential searcher has on the topic of the page. Don’t forget that many searchers rely on voice search and want specific questions answered! Our SEO team understands how to create unique healthcare content that ranks well for search terms that apply to your business or practice.
Technical SEO for Medical Practices and Healthcare Companies
One of the most important aspects of Medical SEO is an optimized, properly tagged site that loads quickly and has the right internal link structure so that the Google bots can easily crawl your pages. The easier you make it for Google, the better.
Links and Citations to your Practice and Off Page Medical SEO
We help you find and create the kinds of links back into your website that prove to search engines that other sites promote and refer your services. Links are only one of many ranking factors, but a true referral link can also bring clients from that site to yours, so it helps in two ways. All the links to your site need to be monitored to make sure they come from relevant and credible sources, and our team takes care of that. We also work to improve some of the most important local listings for your business such as Google My Business and Bing Places.
Healthcare Listings Management
Many healthcare and medical businesses must be present in local map listings to drive potential clients. Consistent and accurate listings across the web are also an important ranking factor. Our team makes sure all listings are consistent and up to date.
Constant Monitoring and Monthly Reporting
Algorithms change often and we monitor your rankings and your competitor’s rankings to make sure we don’t miss an important update in the beginning or middle of the month. We also report monthly on your traffic, channels, page insights and rankings so that you can see improvement month over month and year over year. We can determine what types of content are improving phone calls and contact form submissions. We analyze and report frequently so our marketing approach can remain as flexible as the algorithm changes warrant.
Why Choose Boomtown Internet Group?
Over the years we have become not only SEO experts but also healthcare SEO practitioners. Our contracts are month to month, and we earn your continued loyalty by continually showing you results. We know that not all practices or medical businesses are the same, and we strive to understand exactly the type of lead your business is looking for, and the ways you stand apart from your competitors. We’d love to learn about your business and help you grow your practice!