Shopping ads are one of the best methods to increase sales and revenue from your website. Creating and optimizing shopping data feeds for multiple platforms can be a challenging task for you. We provide a shopping feed creation and optimization service in the Philadelphia area for Google, Bing and Facebook shopping feeds and ensure they are regularly updated and optimized for better ROI. Reach a larger audience and sell more with product feed creation and optimization for Google Shopping (previously known as Google Product Search and Froogle before that), Bing Shopping, and Facebook Shop. Let us review the steps in Google Shopping Feed Optimization.
What is Google Shopping Search?
Google first created “Froogle” to help shoppers find products based on price. Since then, Froogle was renamed “Google Products”, then “GoogleProduct Search”, and is now known as “Google Shopping”. There are multiple advantages for sellers who choose product feed creation and optimization for Google Shopping.
Google Shopping results show up on the first page of Google search, usually close to the top of the page. In addition, Google has added shopping results to the left navigation bar. Greater visibility means more clicks, and with millions of people searching for products on Google every day, listing your products on Google Shopping provides greater visibility. Unlike other online shopping directories, listing your products on Google Shopping is free.
The Google Merchant Center allows the merchant total control over information about the products. Merchants have the ability to maintain fresh, relevant information on the products that shoppers are searching for. If the merchant also runs Google Adwords, the Google Shopping products will be attached to the Adwords campaign. If the merchant is part of the Google Affiliate Network, products may show up on the right column of the Sponsored Links section.
Google Product Feed Creation
Google Shopping feed creation requires an account with Google Merchant Center. It’s important to make sure that the feed from the merchant’s shopping cart is correctly and automatically updating the Merchant Center. Feeds that are updated more often are deemed to be fresher (even if the products have not changed since the last update) and are thus ranked a bit higher in the listings.
Google Shopping Feed Optimization Services
Google Product feed optimization is unique to each industry because different categories of products have different attributes—Boomtown can assist with this process.
Google recommends that all products include the following attributes:
- Image Link
- Contact Information
- Display Preferences
To properly implement Google Product feed optimization, the title and description fields can be optimized to include search phrases. There are several fields that can help optimize a product, which includes all of the fields that can be sorted: brand, price, product type, ISBN or MPN, and UPC.
In addition, it is helpful to connect the Google AdWords account with the Merchant Center (that is if the merchant has an AdWords account). It is also helpful to set up Google Checkout (a convenient way for consumers to pay using a user ID and password) if this can be incorporated into the merchant’s cart as well.
UTM tags can be added to each product URL so that they can be tracked in Analytics. With a combination of analysis of the Google Merchant Center and Google Analytics, it is possible to test and experiment with additional attributes to improve product listing rankings. For more information about our Google Product feed creation and optimization services, give us a call today!
Bing Shopping Feed Creation and Optimization
The process of Bing shopping feed creation on Bing’s Merchant Center is very similar to that of Google’s. Bing Shopping allows you to organize a catalog of your products to be displayed toward the top of search results. Bing shopping feed optimization is the practice of adding product images and features, such as a product’s name, price, and the website from which the information is being pulled.
Facebook Shopping Feed Creation and Optimization
Facebook Shop is a tab that merchants, retailers, and other e-commerce advertisers can add to their business’ Facebook pages. If you have a high volume of people who visit your business’s Facebook page, you might want to take advantage of the opportunity to make sales via Facebook. The nice thing about Facebook Shop is that Facebook doesn’t charge you to use this feature or take a percentage of your profits.
Currently, Facebook Shop limits the sales to physical products that comply with Facebook’s guidelines. Boomtown can help you with Facebook shopping feed optimization by adding key information, such as prices and images, to the listings, as well as by helping you with compliance issues.
Our Shopping Feed Optimization Service offers:
Improved Product Feed Quality with Fewer Errors
Understand your products and optimally provide as much of the correct product information with fewer errors in order to drive the customer’s attention to your shopping ads.
Optimized Products for better ROI
We optimize your product feed titles, descriptions, and other product attributes properly.
Boost Performance and Improve Reach
Identify top selling products and rank them higher in search engines to increase revenue.