Shopping Feed Creation and Optimization
- Image Link
- Contact Information
- Display Preferences
To properly implement Google Product feed optimization, the title and description fields can be optimized to include search phrases. There are several fields that can help optimize a product, which include all of the fields that can be sorted: brand, price, product type, ISBN or MPN, and UPC.
In addition, it is helpful to connect the Google AdWords account with the Merchant Center (that is, if the merchant has an AdWords account). It is also helpful to set up Google Checkout (a convenient way for consumers to pay using a user ID and password) if this can be incorporated into the merchant’s cart as well.
UTM tags can be added to each product URL so that they can be tracked in Analytics. With a combination of analysis of the Google Merchant Center and Google Analytics, it is possible to test and experiment with additional attributes to improve product listing rankings. For more information about our Google Product feed creation and optimization services, give us a call today!