Our People

Sue McCrossin

Susan has spent more than 25 years developing information technology systems and products. Prior to starting Boomtown Internet Group, Susan worked as a consultant at Penn State University, doing Internet business development for companies in Pennsylvania. She spent 8 years at Siemens developing healthcare-related software systems, 3 years at Vanguard developing financial systems, 3 years at KnowledgeWare an IBM subsidiary as sales support for a CASE tool product, and the remainder of her professional career working as an independent consultant for major corporations in the South Eastern Pennsylvania area. Susan holds a Bachelor of Science degree from Penn State University and has started post-graduate work at the University of Pennsylvania, and Villanova University.

Jim McCrossin

Jim has more than 30 years of proven success in the development and management of information technology related businesses. Throughout his 12+ years of tenure at Boomtown Internet Group, he and his wife, Sue, have built their company into an industry leader and one of Google’s Top Partners. Embracing the core values of integrity, innovation, and hard work, Jim has grown Boomtown Internet Group to over 1,000 customers so far. He is always looking for ways to help his customers grow their business through the use of technology. Prior to starting Boomtown Internet Group, Jim held executive level positions at DecisionOne Corporation, Bell Atlantic Business Systems, IBM and Compuware Corporation. Jim holds a Bachelor of Science degree in Computer Management from Philadelphia University and has completed the Executive Leadership program at Pennsylvania State University.

Jamey Hoff
Director of Web Technology

Jamey has been creating web applications since 1999. Reluctantly foregoing his childhood dream of playing baseball for the New York Mets, he decided to pursue his favorite childhood hobby as a full-time career: computer programming. His core interests include database-driven web applications, web standards compliance, and SEO-friendly code. Jamey graduated in 2002 from the University of Pittsburgh with a Bachelor of Science degree in the field of Computer Science. He began working with Boomtown Internet Group in 2006. Outside of programming his interests include baseball, weightlifting, and reformed theology.

Kristin McCrossin
Graphic Design Manager

Kristin is a graduate of West Chester University with a major in Comunications and a focus in Advertising and Public Relations. She has worked for School of Rock, SAP, and Brand.com. She has worked part-time for Boomtown Internet Group since 2008 and was hired full time in 2014. Kristin is a self taught graphic designer and is certified in Adobe Photoshop CS6, Adobe Illistrator CC 2015, and Adobe Premiere Pro CC 2015. You can view Kristin’s design work on the portfolio page. Outside of graphic design, Kristin’s interests include movies, music, television, poetry, books, and improv.

Linda Dunkelberger
Digital Advertising Manager

Linda has been with Boomtown since 2006 wearing many different hats as the company continues to grow.  She currently works in the pay-per-click (PPC) Department, managing Boomtown client’s ad campaigns in Google Adwords, Bing, Linkedin, Adroll and Facebook.   Linda is an expert with landing pages, web call tracking and online ad conversions, and holds her Adwords Partner Certifications in Google Adwords.  Linda has her degree in Marketing from Johnson & Wales University.

Jenna Steven
Digital Account Manager

With a passion for strategic planning and SEO, Jenna enjoys crafting solutions for businesses’ problems by understanding how consumers interact with brands online.

Jenna joined Boomtown Internet Group in 2015 after earning her B.A. in Advertising with a concentration in Account Management from Temple University. She is currently pursuing her M.S. in Marketing and Integrated Communications from Eastern Michigan University. Throughout her career in digital marketing, Jenna has worked with brands across various industries including e-commerce, technology solutions, law firms and more.

In her free time, Jenna is an avid runner, yogi, crafter and loves to cook.

Lindsey VanderMaas
Digital Account Manager

Lindsey VanderMaas-Sack is a digital marketing expert, with a B.S.B.A. in Marketing from Kutztown University and a B.A. in German Linguistics from Metropolitan State University. She has extensive knowledge in website SEO, social paid marketing, email automation and Google Advertising. She understands the critical nuance differences between a e-commerce site and a commercial site, ensuring her clients achieve their digital marketing goals. In 2010, the company TDog, LLC hired her as an as an intern. Quickly, she was promoted to production consultant, where she worked with many Hollywood actors in efforts to promote their educational plays around the country. In 2015, she became the Marketing Director for Render Impact, where she updated the company’s digital marketing efforts by optimizing the website and social presence. With the help of Lindsey, the company was rebranded from SPI to Render Impact, successfully repositioning the company within their market.

Priyo Mukherjee
Director of Digital Marketing

Priyo is a seasoned Internet marketing professional with experience that spans more than a decade. He is currently Director of Digital Marketing at Boomtown Internet Group. He holds a Masters Degree in Business Administration (IT). His passion is to drive cutting edge digital marketing solutions and bring strategic planning to clients’ businesses, spread across different industry segments. His core expertise is in search engine marketing, whether it is paid search or organic search; however, he prefers to work on organic search. He is best known for his innovative ideas that ensure the success of clients’ online marketing campaigns. His leisure pursuits are surfing the internet and playing with his son, Adrith.

Gus Bhullar
Senior Programmer Consultant

Gus is skillful programmer who has mastered the art of writing SEO-friendly code and designing user-friendly UI. He has his Masters in Computer Application and has been working with Boomtown Internet Group since 2010. He is an avid Formula 1 fan, but strictly adheres to traffic rules and regulations while driving.