Our People

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Sue McCrossin
CEO

Susan has spent more than 25 years developing information technology systems and products. Prior to starting Boomtown Internet Group, Susan worked as a consultant at Penn State University, doing Internet business development for companies in Pennsylvania. She spent 8 years at Siemens developing healthcare-related software systems, 3 years at Vanguard developing financial systems, 3 years at KnowledgeWare an IBM subsidiary as sales support for a CASE tool product, and the remainder of her professional career working as an independent consultant for major corporations in the South Eastern Pennsylvania area. Susan holds a Bachelor of Science degree from Penn State University and has started post-graduate work at the University of Pennsylvania, and Villanova University.

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Jim McCrossin
COO

Jim has more than 30 years of proven success in the development and management of information technology related businesses. Throughout his 12+ years of tenure at Boomtown Internet Group, he and his wife, Sue, have built their company into an industry leader and one of Google’s Top Partners. Embracing the core values of integrity, innovation, and hard work, Jim has grown Boomtown Internet Group to over 1,000 customers so far. He is always looking for ways to help his customers grow their business through the use of technology. Prior to starting Boomtown Internet Group, Jim held executive level positions at DecisionOne Corporation, Bell Atlantic Business Systems, IBM and Compuware Corporation. Jim holds a Bachelor of Science degree in Computer Management from Philadelphia University and has completed the Executive Leadership program at Pennsylvania State University.

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Jamey Hoff
Director of Web Technology

Jamey has been creating web applications since 1999. Reluctantly foregoing his childhood dream of playing for the New York Mets, he decided to pursue his favorite childhood hobby as a full-time career: computer programming. His core interests include database-driven web applications, web standards compliance, and SEO-friendly code. Jamey graduated in 2002 from the University of Pittsburgh with a Bachelor of Science degree in the field of Computer Science. He began working with Boomtown Internet Group in 2006. Outside of programming his interests include Krav Maga, baseball, weightlifting, apologetics, and theology.

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Kristin McCrossin
Graphic Design Manager

Kristin is a graduate of West Chester University with a major in Comunications and a focus in Advertising and Public Relations. She has worked for School of Rock, SAP, and Brand.com. She has worked part-time for Boomtown Internet Group since 2008 and was hired full time in 2014. Kristin is a self taught graphic designer and is certified in Adobe Photoshop CS6, Adobe Illistrator CC 2015, and Adobe Premiere Pro CC 2015. You can view Kristin’s design work on the portfolio page. Outside of graphic design, Kristin’s interests include movies, music, television, poetry, books, and improv.

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Linda Dunkelberger
Digital Advertising Manager

Linda has been with Boomtown since 2006 wearing many different hats as the company continues to grow.  She currently works in the pay-per-click (PPC) Department, managing Boomtown client’s ad campaigns in Google Adwords, Bing, Linkedin, Adroll and Facebook.   Linda is an expert with landing pages, web call tracking and online ad conversions, and holds her Adwords Partner Certifications in Google Adwords.  Linda has her degree in Marketing from Johnson & Wales University.

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Melissa Howe
Digital Account Manager

Melissa began her career with Boomtown as an intern during her years at Penn State. She embraced the obligatory grunt work with pleasure, mainly by writing absolutely smashing blog posts. Whereas she previously took for granted the Internet as most people understandably do, her two-year internship with Boomtown fostered a greater appreciation for the complexity of managing websites. Upon graduating from Penn State in 2014 with a B.S. in Agribusiness Management (and a minor in Equine Studies to satiate her life-long love for horses), she joined the team full-time. When Melissa isn’t working, she’s most likely at her second home (the gym), eating, or sleeping (like you do when you’re sort of a gym rat). She also enjoys outdoorsy things, hanging out with friends or family, red wine and chocolate, and, of course, horseback riding.

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Megan Kelly
Digital Account Manager

Megan’s appetite for a creative career led her to Boomtown just after graduating from the University of Pittsburgh in 2013. Armed with a B.A. in Creative Writing, she puts her skills to work by taking the lead on many blogging and social media marketing projects for Boomtown’s various clients. Through Boomtown, she has developed a fascination with SEO, and she relishes learning more every day about the infinitely expanding array of data that is the World Wide Web. During non-work hours, Megan enjoys running relatively short distances, reading contemporary fiction, writing stories, and drinking coffee.

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Jenna Steven
Digital Account Manager

Jenna is a recent graduate of Temple University, where she majored in advertising with a concentration in account management. During her time at Temple, she interned with the Philadelphia Flyers, XFINITY Live, and was a part of the Walt Disney World College Program. Outside of marketing and advertising, Jenna enjoys yoga, traveling, and cooking.

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Jeremy Silva
Senior Programmer Consultant

During his 16 professional years, Jeremy has had experience in nearly every facet of the information technology industry. Jeremy started his career developing large-scale advanced data mining / data visualization systems for various defense companies and later went on to manage multi-state small business IT infrastructures. He enjoys developing web application systems, managing IT services, programming massive data intensive services, and drinking Belgium Trappist Ales. Jeremy holds a Bachelor of Arts degree in Computer Science and Religion from Lafayette College.

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Priyo Mukherjee
Director of Digital Marketing

Priyo is a seasoned Internet marketing professional with experience that spans more than a decade. He is currently Director of Digital Marketing at Boomtown Internet Group. He holds a Masters Degree in Business Administration (IT). His passion is to drive cutting edge digital marketing solutions and bring strategic planning to clients’ businesses, spread across different industry segments. His core expertise is in search engine marketing, whether it is paid search or organic search; however, he prefers to work on organic search. He is best known for his innovative ideas that ensure the success of clients’ online marketing campaigns. His leisure pursuits are surfing the internet and playing with his son, Adrith.

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Gagandeep S. Bhullar
Senior Programmer Consultant

Gagan is skillful programmer who has mastered the art of writing SEO-friendly code and designing user-friendly UI. He has his Masters in Computer Application and has been working with Boomtown Internet Group since 2010. He is an avid Formula 1 fan, but strictly adheres to traffic rules and regulations while driving.