Case Study – How We Improved Organic Traffic and Ranking by Fixing Technical SEO Errors

A B2B business with a WordPress and had a few technical SEO issues such as broken links, missing H1 tags, and redirect chains. The site also received a 90% on Google page speed score, so it was able to be better optimized for speed. There were also errors where older directory listings did not match updated Google My Business listing information.

Using Screaming Frog, SEMRush, AHREFS and Google Search Console identify all technical SEO errors.  Using Google Analytics and Speed Test identify pages with slow load times. Ensure website was compliant with Google policies.  Fixed all technical SEO errors and worked to get website speed at 97%.  Fixed all the local directory listings so that they explicitly matched Google My Business and Bing Places.