Digital Marketing Trends


Search Engine Optimization (Seo)

Internet Marketing for Healthcare

The Best Prescription for Healthcare: Internet Marketing

Recent studies show that 80% of adult Internet users surf the web for health-related information, says the Pew Internet & American Life Project. In today’s technology-driven world, healthcare organizations with an Internet marketing campaign statistically have more visibility than those without one.

Taking a closer look at this large percentage of consumers who turn to the Internet first for their health:

  • 34% read commentary and reviews of other’s healthcare or medical experience through blogs, online newsgroups, and websites
  • 25% watch online videos relating to health and medical issues
  • 24% refer to online reviews of medical treatments and drugs

These statistics will only grow in the coming years. Internet marketing positions you for success by placing your organization at the forefront of search engine results. Implementing an Internet marketing campaign can ultimately increase your patient base, revenue, or donations while also coining you an expert in the industry. While traditional advertising and marketing efforts decline, healthcare Internet marketing offers the opportunity to educate and convert potential leads into patients.

Boomtown Internet Group provides the following Internet marketing services for your healthcare or medical organization:

  • Healthcare Search Engine Optimization (SEO)
    • Careful keyword research and analysis
    • Unique and educational content development with industry-related terminology
    • Natural link-building pointing traffic to your website
    • Article submissions on the newest developments in healthcare
    • Monthly website reports and analysis with suggestions on improvement
  • Local Optimization
    • Optimizing a Google Places account for your organization’s one or many locations so you appear in local search results
  • Pay-Per-Click (PPC) Campaigns
    • Creating revenue generating search engine ads with keyword research, bidding strategies, and landing pages with our Google Adwords certified team
  • Social Media Optimization (SMO)
    • Creation and optimization of social profiles
    • Blog creation, regular posting and maintenance
    • Forum and blog commenting, posting in social groups
    • Video submissions
    • Press release and article writing
    • Social monitoring and reporting

All of our healthcare Internet marketing efforts are measurable and easily adjustable as new information develops in the world of medicine. Contact our Internet marketing experts for an opportunity to boost your organization’s visibility and credibility in this fast-paced industry.