Social Media Advertising Agency

Boomtown Internet Group is an effective digital marketing and paid social media advertising agency in the Philadelphia area. We offer professional Instagram and Facebook Advertising Management services in addition to all our other paid advertising campaign management services. Our social media services help you meet your business goals. We connect your products or services to thousands of targeted customers at a cost-effective price and drive results.

Why Consider Instagram & Facebook Ad Management Services?

  • Worldwide, there are over 2.23 billion monthly active Facebook users for Q2 2018 (Facebook MAUs) up 11 percent year over year (Source: Facebook 07/25/18)
  • According to eMarketer, 77.6 million Instagram users are from the US
  • Advertise to a very targeted audience for better conversions and improved ROIs
  • Track campaign returns by page likes, website visits, e-commerce purchases and more
  • Facebook’s ad revenue has increased steadily from 2014-2018 and is currently around 33 billion dollars

With our effective paid social media advertising you can easily reach your target customers on Facebook and Instagram and convert them. Our experienced team knows how to engage with customers on social media.

How Can Your Business Use Facebook Advertising Effectively?

Facebook organic posts no longer reach your entire audience, making it necessary to run highly targeted Facebook ads to reach your perfect clients. If managed correctly, these ads can be some of the cheapest and most effective digital marketing available right now. As a top social media advertising agency, we can help get your brand in front of new audiences through various social media channels like Facebook and Instagram and drive conversions and improve ROIs. There are many ways businesses can use Facebook ads, including:

  • Build your email list
  • Send ads to Facebook users who “liked” your competitors
  • Target by demographics
  • Target by location
  • Target by an existing email address list
  • View precise conversion data (Facebook and Instagram use pixels you can share with email subscriber or shopping cart to track ROI)
  • Show ads to Facebook users who have visited your website
  • Boost your posts on Facebook for better engagement
  • Send Facebook users to your website where you can collect their data
  • Connect an e-commerce site and list products on Facebook in order to show products to specifically targeted audiences

Targeting Your Potential Audience via Social Media Advertising

Who wouldn’t want ads that feature precision targeting and allow for multiple ad campaign types? With Facebook and Instagram, you can narrow in on a specific audience based on Connections, Locations, Demographics, Interests, and Behaviors. Some of the key segmentation abilities include:

  • Age
  • Location
  • Gender
  • Relationship Status
  • Financial Status
  • Specific Employers
  • Fields of Study
  • Home Type
  • Hobbies & Activities
  • Education Level & Specific University
  • Business & Industry
  • Shopping Behavior
  • Online Spending Habits
  • Specific Page Likes
  • Previous Website Visits
  • Travel Methods

This extensive ability for audience segmentation allows companies to create the ads that their audience wants to see, resulting in better conversion.

So how much does a successful Instagram or Facebook ad campaign cost per day? Some campaigns run successfully for $5 a day, and some spend over $1000 a day as long as they are showing a return on investment.

What We Do When We Manage Your Paid Social Medial Advertising Campaigns

Your dedicated account manager (one of our team of in-house social media advertising experts) will work with you to plan your marketing budget and decide upon your goals for the campaign so that you can measure Instagram and Facebook ad profitability.

Our team will use your business knowledge as input in order to design your ads and target markets. We will then set up your campaigns, and monitor results. We will regularly analyze your campaign data and make changes when it is necessary to optimize each campaign.

Successful and long-running Instagram and Facebook ad campaigns require close monitoring and analysis in order to consistently drive the right visitors to your posts, pages and website in order to achieve the return on your campaign investment that you desire.

Steps in Our Instagram & Facebook Ad Management Process

Instagram & Facebook Ad Management and Setup Package

Basic-Ad Package $1000 Includes:

  • Up to 2 campaigns, 3 ads sets per campaign, 3 ads per ad set
  • Ads copy and image design for split testing
  • Conversion (tracking code) pixel created and added to site or landing page
  • Call Tracking Implemented
  • Audiences created
  • 3 basic ad images (Or your own video or image)
  • Ads uploaded into your Ads Manager
  • Monitoring during the split testing phase (15 days of monitoring)
  • Report on which ads performed the best during the split testing phase

Ongoing Campaign Monitoring & Creation $250 Package Includes:

  • Monthly strategy and review phone meeting
  • Daily campaign monitoring
  • New Ad creation (usually a new ad created per month)
  • Monthly reporting
  • Recommendations

Additional services are billed at $75 per hour.

Once you purchase a package, you’ll receive an email asking you to fill out a brief survey with questions about your ad campaign. Once you fill that out, you will need to add the account manager you are assigned as an Admin to your Ads Account and your Facebook Page, allowing us to create your campaign. We will send you instructions in the email for this as well. At this point, we will set up a kickoff phone call to go through the process and brainstorm the campaign.

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