Why your US Healthcare Digital Marketing Agency Should Understand GDPR and CCPA
The General Data Protection Regulation (GDPR) went into effect in Europe on May 25, 2018 and was designed to improve privacy rights by allowing internet users to specify how data and information collected online is shared about them. GDPR directly affects healthcare facilities, medical device makers, pharmaceutical companies and other medical companies that use digital marketing, especially when people visiting their websites may be located in Europe. Healthcare companies in the US should consider GDPR a wake up call in the consumer’s quest for privacy.
The California Consumer Privacy Act (CCPA) will go into effect January 1, 2020 and begin being enforced around July 1, 2020. This act is also designed to let people see the kind of data about them that companies are collecting, why they are collecting it and how they are sharing it.
As more privacy legislation is approved and enforced, healthcare digital marketing companies will have to become more cognizant about people’s privacy and begin getting consent before collecting personal data. For instance a pre-checked “sign up for our newsletter” box will no longer be acceptable. Also under scrutiny is social media marketing on sites like Facebook. Additionally email marketing needs to be done with HIPAA in mind as well as privacy and data transparency. A digital marketing agency that understands best practices can prepare you for regulations that appear to be on the horizon and will affect healthcare and medical companies.
Digital marketing services for healthcare and medial companies include search optimization or (SEO), paid advertising (PPC), email marketing, affiliate marketing, and possibly social media where appropriate. Boomtown Internet Group has experience in all aspects of healthcare and medical digital marketing.