Boomtown Internet Group Newsletter September 2011
Welcome back to reality (is summer really over?)! As the leaves start to fall, now is a good time to consider your Internet Marketing strategy for the coming season. Want…
Read More Digital Marketing Trends
Amazon Changes Web Design, Enters Social Media Game
Amazon, major online retail giant, is making several notable changes to their website design as well as beginning development for their social games initiatives. Preparation for Mobile Onset The website…
Read More 2011 SEO eBook on Amazon By Boomtown Internet Group
2011 SEO dBook Available on Amazon Boomtown Internet Group has finally finished our 2011 SEO eBook and made it available here: 2011 SEO eBook This ebook presents a general outline…
Read More How To Format Your Business eBooks for Amazon Kindle – An Easy Guide
Follow our simple, easy-to-use guide, and begin formatting your company’s eBooks for Amazon Kindle The Amazon Kindle format is very basic HTML with a little support for CSS. For those…
Read More Image Optimization Necessary as Image Search Gains Speed
Image optimization is becoming increasingly significant as major search engines make way for advanced image search. Including images on your website has always been recommended to add interest and improve…
Read More Healthcare PPC: A Tried and True Medical Marketing Effort
Practically every doctor, hospital, medical provider, or medical organization has some type of web presence to share information and acquire new patients. In this highly competitive field, it’s tremendously important…
Read More Determining The Effectiveness of a Website
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As an internet marketing company, we are often asked to evaluate websites and make recommendations about improving them. In order to do that we look at several aspects of the…
Read More Local SEO for Healthcare Providers
Five Steps to Local SEO Success for Healthcare Providers Traditional advertising for healthcare practices such as Direct Mail, Newspaper Ads, and Yellow Page ads are no longer an effective method…
Read More Health Care and Social Media
Social Media for Connected Healthcare More than ever, it’s becoming essential for health care providers to include social media in their internet marketing strategy. Approximately 35% of consumers use social…
Read More Health Care Internet Marketing
How to Increase Brand Awareness with Health Care Internet Marketing The key to getting recognized as a winning organization under healthcare reform is to develop a quality brand that’s strong,…
Read More Internet Marketing for Healthcare
The Best Prescription for Healthcare: Internet Marketing Recent studies show that 80% of adult Internet users surf the web for health-related information, says the Pew Internet & American Life Project.…
Read More RSS Feeds, Your Blog and You
Why Including an RSS Feed with Your Blog is Essential What is RSS? RSS stands for Really Simple Syndication. It’s a technology that is being used by millions of websites…
Read More What It Takes to Execute A Successful Social Media Contest
Everyone knows it by now – social media is an integral part of any business today. So now that your profiles are created, optimized, and updated regularly, you may be…
Read More The Yoast Plugin for WordPress SEO
Yoast Features and Review Boomtown uses the All-in-One Yoast plugin—a good option that is capable of performing the basic SEO functions necessary for a blog. After our upgrade to the…
Read More The Path to a Successful Business Blog
Setting a Marketing Strategy for Blog Success Congratulations! You’ve decided to start a blog for your company. Blogs have become a powerful tool in a company’s SEO arsenal, and to…
Read More Facebook’s 2011 Promotional Guidelines
Understanding and Adhering to Facebook’s 2011 Promotional Guidelines So many brands use Facebook to focus on interacting with fans, while others actively try to grow their social media fanbase. Often…
Read More Claiming Google Places Listings When Addresses Are Different
Should I claim my Google Places listing if the physical address is different from the postal address? Yes. Even if the two addresses differ, you should still claim your listing.…
Read More The YouTube Partner Program
YouTube has quickly become one of the largest and most popular forms of social media on the planet. People worldwide are watching billions of videos every day and new ones…
Read More Twitter Strategies for Small Businesses
Twitter “Best Practices” and How to Tweet Like a Pro If your business isn’t on Twitter, it should be. With more than 200 million twitter members sending out approximately 65…
Read More How Can Small Businesses Monitor Digital Marketing Performance?
One of the most important factors in an Internet marketing strategy (and when developing a successful website) is generating a significant amount of targeted traffic. High conversion ratios often go…
Read More Webmaster Tools Data in Google Analytics
Webmaster Data Integration with Google Analytics Google announce Great News for website owners, Search Engine Optimizer (SEO) & Webmasters on 7th June, 2011. Google announced that they will be adding…
Read More XML Sitemap Creation Best Practices
XML Sitemap Creation Best Practices In order to have all of the pages of your website indexed by major search engines, it’s important to XML sitemap creation. XML sitemaps translate…
Read More A Basic Corporate LinkedIn Strategy for Pennsylvania Businesses
A Basic Corporate LinkedIn Strategy for Pennsylvania Businesses: Social Media Marketing in PA Pennsylvania businesses, if your company decides to participate in LinkedIn, there are many opportunities to improve online…
Read More Google introduces Google Offer
Google launched Google Offer yesterday. Now the service is available only in Portland, Or. But the Google offers service will be available in New York and the Bay Area shortly.…
Read More Dot Net Blog Creation and Optimization
Dot Net Blog Creation and Optimization Creation and Integration of Dot Net Blog with Website Package Use website CSS to create blog template and set up the blog so that…
Read More Optimizing and Tracking PPC Conversion
Optimizing and Tracking Conversion Rates: The Heart of a PPC Campaign Pay-per-click (PPC) campaigns have quickly become one of the most popular online advertising strategies; however, many people are still…
Read More Wazala – An alternative to PayPal
Wazala – an eCommerce Web Design Strategy I am always on the lookout for good ecommerce solutions for all budgets. Recently I read some good reviews about this cart: http://www.wazala.com/…
Read More Essential Elements for eCommerce Websites
Recently one of our largest ecommerce clients decided it was time for a brand new cart because his client base was pushing the physical limits of both the server it…
Read More How eCommerce Works
There are several components necessary for Ecommerce: the merchant account, the payment gateway (for real-time-processing), the security system, and the hosted website and shopping cart system. 1. The Merchant Account…
Read More Ultimate Startup eCommerce Website Checklist
Preliminary Considerations Has your product already been marketed to a customer base? Realistically, an Ecommerce solution should be utilized only if your product(s) is expected to sell on a reasonable…
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