Welcome back to reality (is summer really over?)! As the leaves start to fall, now is a good time to consider your Internet Marketing strategy for the coming season. Want…
Amazon, major online retail giant, is making several notable changes to their website design as well as beginning development for their social games initiatives. Preparation for Mobile Onset The website…
2011 SEO dBook Available on Amazon Boomtown Internet Group has finally finished our 2011 SEO eBook and made it available here: 2011 SEO eBook This ebook presents a general outline…
Follow our simple, easy-to-use guide, and begin formatting your company’s eBooks for Amazon Kindle The Amazon Kindle format is very basic HTML with a little support for CSS. For those…
Image optimization is becoming increasingly significant as major search engines make way for advanced image search. Including images on your website has always been recommended to add interest and improve…
Practically every doctor, hospital, medical provider, or medical organization has some type of web presence to share information and acquire new patients. In this highly competitive field, it’s tremendously important…
As an internet marketing company, we are often asked to evaluate websites and make recommendations about improving them. In order to do that we look at several aspects of the…
Five Steps to Local SEO Success for Healthcare Providers Traditional advertising for healthcare practices such as Direct Mail, Newspaper Ads, and Yellow Page ads are no longer an effective method…
Social Media for Connected Healthcare More than ever, it’s becoming essential for health care providers to include social media in their internet marketing strategy. Approximately 35% of consumers use social…
How to Increase Brand Awareness with Health Care Internet Marketing The key to getting recognized as a winning organization under healthcare reform is to develop a quality brand that’s strong,…
The Best Prescription for Healthcare: Internet Marketing Recent studies show that 80% of adult Internet users surf the web for health-related information, says the Pew Internet & American Life Project.…
Why Including an RSS Feed with Your Blog is Essential What is RSS? RSS stands for Really Simple Syndication. It’s a technology that is being used by millions of websites…
Everyone knows it by now – social media is an integral part of any business today. So now that your profiles are created, optimized, and updated regularly, you may be…
Yoast Features and Review Boomtown uses the All-in-One Yoast plugin—a good option that is capable of performing the basic SEO functions necessary for a blog. After our upgrade to the…
Setting a Marketing Strategy for Blog Success Congratulations! You’ve decided to start a blog for your company. Blogs have become a powerful tool in a company’s SEO arsenal, and to…
Understanding and Adhering to Facebook’s 2011 Promotional Guidelines So many brands use Facebook to focus on interacting with fans, while others actively try to grow their social media fanbase. Often…
Should I claim my Google Places listing if the physical address is different from the postal address? Yes. Even if the two addresses differ, you should still claim your listing.…
YouTube has quickly become one of the largest and most popular forms of social media on the planet. People worldwide are watching billions of videos every day and new ones…
Twitter “Best Practices” and How to Tweet Like a Pro If your business isn’t on Twitter, it should be. With more than 200 million twitter members sending out approximately 65…
One of the most important factors in an Internet marketing strategy (and when developing a successful website) is generating a significant amount of targeted traffic. High conversion ratios often go…
Webmaster Data Integration with Google Analytics Google announce Great News for website owners, Search Engine Optimizer (SEO) & Webmasters on 7th June, 2011. Google announced that they will be adding…
XML Sitemap Creation Best Practices In order to have all of the pages of your website indexed by major search engines, it’s important to XML sitemap creation. XML sitemaps translate…
A Basic Corporate LinkedIn Strategy for Pennsylvania Businesses: Social Media Marketing in PA Pennsylvania businesses, if your company decides to participate in LinkedIn, there are many opportunities to improve online…
Google launched Google Offer yesterday. Now the service is available only in Portland, Or. But the Google offers service will be available in New York and the Bay Area shortly.…
Dot Net Blog Creation and Optimization Creation and Integration of Dot Net Blog with Website Package Use website CSS to create blog template and set up the blog so that…
Optimizing and Tracking Conversion Rates: The Heart of a PPC Campaign Pay-per-click (PPC) campaigns have quickly become one of the most popular online advertising strategies; however, many people are still…
Wazala – an eCommerce Web Design Strategy I am always on the lookout for good ecommerce solutions for all budgets. Recently I read some good reviews about this cart: http://www.wazala.com/…
Recently one of our largest ecommerce clients decided it was time for a brand new cart because his client base was pushing the physical limits of both the server it…
There are several components necessary for Ecommerce: the merchant account, the payment gateway (for real-time-processing), the security system, and the hosted website and shopping cart system. 1. The Merchant Account…
Preliminary Considerations Has your product already been marketed to a customer base? Realistically, an Ecommerce solution should be utilized only if your product(s) is expected to sell on a reasonable…