Digital Marketing Trends

September 22, 2011

News

Welcome back to reality (is summer really over?)! As the leaves start to fall, now is a good time to consider your Internet Marketing strategy for the coming season. Want…

Amazon Changes Web Design, Enters Social Media Game

Mobile Development, Web Design

September 12, 2011

Amazon, major online retail giant, is making several notable changes to their website design as well as beginning development for their social games initiatives. Preparation for Mobile Onset The website…

2011 SEO eBook on Amazon By Boomtown Internet Group

August 29, 2011

News

2011 SEO dBook Available on Amazon Boomtown Internet Group has finally finished our 2011 SEO eBook and made it available here: 2011 SEO eBook This ebook presents a general outline…

How To Format Your Business eBooks for Amazon Kindle – An Easy Guide

August 26, 2011

Content Marketing

Follow our simple, easy-to-use guide, and begin formatting your company’s eBooks for Amazon Kindle The Amazon Kindle format is very basic HTML with a little support for CSS. For those…

Image Optimization Necessary as Image Search Gains Speed

August 23, 2011

Image optimization is becoming increasingly significant as major search engines make way for advanced image search. Including images on your website has always been recommended to add interest and improve…

Healthcare PPC: A Tried and True Medical Marketing Effort

August 10, 2011

Paid Search

Practically every doctor, hospital, medical provider, or medical organization has some type of web presence to share information and acquire new patients. In this highly competitive field, it’s tremendously important…

Determining The Effectiveness of a Website

August 9, 2011

Web Design

As an internet marketing company, we are often asked to evaluate websites and make recommendations about improving them. In order to do that we look at several aspects of the…

Local SEO for Healthcare Providers

August 1, 2011

Five Steps to Local SEO Success for Healthcare Providers Traditional advertising for healthcare practices such as Direct Mail, Newspaper Ads, and Yellow Page ads are no longer an effective method…

Health Care and Social Media

July 28, 2011

Social Media for Connected Healthcare More than ever, it’s becoming essential for health care providers to include social media in their internet marketing strategy. Approximately 35% of consumers use social…

Health Care Internet Marketing

July 28, 2011

How to Increase Brand Awareness with Health Care Internet Marketing The key to getting recognized as a winning organization under healthcare reform is to develop a quality brand that’s strong,…

Internet Marketing for Healthcare

July 27, 2011

The Best Prescription for Healthcare: Internet Marketing Recent studies show that 80% of adult Internet users surf the web for health-related information, says the Pew Internet & American Life Project.…

RSS Feeds, Your Blog and You

July 25, 2011

Content Marketing

Why Including an RSS Feed with Your Blog is Essential What is RSS? RSS stands for Really Simple Syndication. It’s a technology that is being used by millions of websites…

What It Takes to Execute A Successful Social Media Contest

July 18, 2011

Everyone knows it by now – social media is an integral part of any business today. So now that your profiles are created, optimized, and updated regularly, you may be…

The Yoast Plugin for WordPress SEO

July 12, 2011

Yoast Features and Review Boomtown uses the All-in-One Yoast plugin—a good option that is capable of performing the basic SEO functions necessary for a blog. After our upgrade to the…

The Path to a Successful Business Blog

July 7, 2011

Content Marketing

Setting a Marketing Strategy for Blog Success Congratulations! You’ve decided to start a blog for your company. Blogs have become a powerful tool in a company’s SEO arsenal, and to…

Facebook’s 2011 Promotional Guidelines

June 29, 2011

Understanding and Adhering to Facebook’s 2011 Promotional Guidelines So many brands use Facebook to focus on interacting with fans, while others actively try to grow their social media fanbase. Often…

Claiming Google Places Listings When Addresses Are Different

June 21, 2011

Digital Marketing, SEO

Should I claim my Google Places listing if the physical address is different from the postal address? Yes. Even if the two addresses differ, you should still claim your listing.…

The YouTube Partner Program

June 16, 2011

YouTube has quickly become one of the largest and most popular forms of social media on the planet. People worldwide are watching billions of videos every day and new ones…

Twitter Strategies for Small Businesses

June 15, 2011

Twitter “Best Practices” and How to Tweet Like a Pro If your business isn’t on Twitter, it should be. With more than 200 million twitter members sending out approximately 65…

How Can Small Businesses Monitor Digital Marketing Performance?

June 10, 2011

One of the most important factors in an Internet marketing strategy (and when developing a successful website) is generating a significant amount of targeted traffic. High conversion ratios often go…

Webmaster Tools Data in Google Analytics

Priyo Mukherjee

June 8, 2011

Web Analytics

Webmaster Data Integration with Google Analytics Google announce Great News for website owners, Search Engine Optimizer (SEO) & Webmasters on 7th June, 2011. Google announced that they will be adding…

XML Sitemap Creation Best Practices

Priyo Mukherjee

June 6, 2011

XML Sitemap Creation Best Practices In order to have all of the pages of your website indexed by major search engines, it’s important to XML sitemap creation. XML sitemaps translate…

A Basic Corporate LinkedIn Strategy for Pennsylvania Businesses

June 6, 2011

A Basic Corporate LinkedIn Strategy for Pennsylvania Businesses: Social Media Marketing in PA Pennsylvania businesses, if your company decides to participate in LinkedIn, there are many opportunities to improve online…

Google introduces Google Offer

Priyo Mukherjee

June 3, 2011

Google launched Google Offer yesterday. Now the service is available only in Portland, Or. But the Google offers service will be available in New York and the Bay Area shortly.…

Dot Net Blog Creation and Optimization

May 24, 2011

Web Development

Dot Net Blog Creation and Optimization Creation and Integration of Dot Net Blog with Website Package Use website CSS to create blog template and set up the blog so that…

Optimizing and Tracking PPC Conversion

May 9, 2011

Paid Search

Optimizing and Tracking Conversion Rates: The Heart of a PPC Campaign Pay-per-click (PPC) campaigns have quickly become one of the most popular online advertising strategies; however, many people are still…

Wazala – An alternative to PayPal

April 12, 2011

Web Design

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Wazala – an eCommerce Web Design Strategy I am always on the lookout for good ecommerce solutions for all budgets. Recently I read some good reviews about this cart: http://www.wazala.com/…

Essential Elements for eCommerce Websites

April 8, 2011

Web Development

Recently one of our largest ecommerce clients decided it was time for a brand new cart because his client base was pushing the physical limits of both the server it…

How eCommerce Works