Our team is comprised of Google Analytics Certified marketing consultants that can ensure proper setup of your Google Analytics (GA) account with your site. Setting up GA is just the first step. Our team will create the account and ensure the proper code is uploaded to each page of your site. This is incredibly important in measuring the success of all online marketing campaigns as we’ll be able to see how visitors are finding your site and interacting with it. We are experts in Universal GA, Tag Manager setup, and custom reporting.
The next step is custom reporting with Google Analytics. Once GA has been set up correctly on your site, we can provide you with the data you need to determine the return on investment of our partnership. We can report on organic traffic, referral traffic, overall traffic, etc. We’ll also have the ability to track the success of specific campaigns, such as email marketing and advertisements on 3rd party websites, using Tag Manager.