Our professional digital marketing consulting services focus on the most important digital strategies as they relate to your digital goals. For both small local companies and large international firms, digital marketing is necessary. Local companies can no longer rely on yellow page ads to bring in business. Similarly, large enterprise can’t rely on old school marketing techniques anymore. Search marketing is quickly moving away from the desktop computer to phones and other mobile devices but Internet leads remain strong. Boomtown’s expert digital marketing consulting services can help you with online branding, online reputation management, social media marketing, content marketing, mobile marketing, driving targeted visitors to a website, reaching more online audiences, generating more sales/leads and can properly brand your business online.
Strategic Internet Marketing Consulting Services
Our Internet marketing consulting services can be tailored to fit every marketing budget. Basic digital marketing starts with a planning session with the person in charge of marketing for your company. During this session, the objective is to discover the target market, the approach to be used, and the unique aspects of the business that sets it apart from your online competitors. After this session, competitors, possible keywords and the structure of the website are analyzed to find the niche keywords which will bring in the most targeted visitors. Next, our professional team adds keywords to the website pages and changes the structure of the site to incorporate keywords, strategic internal linking and search engine friendly coding, if necessary.
In conjunction with all this work, a competitive link building strategy is also put into place. Links are basically referrals from other websites, and search engines place value on links from reputable sources. As Google and other search engines roll out algorithm updates, we make sure to deliver link building strategies compliant with search engine guidelines. This ensures the long-term online success of your business. Universal search is also analyzed to decide if local maps, shopping, video, news, and other results are going to play a key role in the search optimization process.
For an Internet marketing strategy using our digital marketing consultant to work, Analytics need to be carefully scrutinized to determine if the efforts are yielding positive results. Boomtown Internet Group benchmarks key metrics, rankings, and analytic data to use as a baseline for monthly reporting. If Google Ads and Google Shopping are also being used, the Merchant center is connected to the Google Ads account, and all data can be viewed through Google Analytics. Custom reports, goals, and filters may also be included in the Internet marketing strategy.
Depending on the competition, the target marketing, and the company’s marketing budget, Boomtown Internet Group’s digital marketing consulting services provide the best methods for online branding, social media marketing, paid advertisements, and generating website traffic. We strive to bring, online leads to meet your business’s goals established in the initial consultation. The process continues to work best when the digital marketing consultant has frequent interchanges and communications with the company’s marketing manager about the performance of the business so that we can make necessary changes to obtain the best return on the investment of your marketing dollars as the Internet marketing world evolves.